R.D Burman fondly remembered as Pancham Da was all about music and the best one at that. His life was all about tunes, melodies and his love for music. This June, 92.7 BIG FM presents Yaadon Mein Pancham - a unique offering to celebrate his passion and dedication towards the art and his contribution to the music industry. Pancham da fans will be treated to this unique on-air concert everyday at 5pm between 23rd June to 25th June 2014!
Popular artists like Rahul Vaidya, ShilpaRao, AbhijeetSawant, Leslie Lewis, Shankar Mahadevan, Shaan and Band of Boys will pay their tributes to the music maestro by performing on some of his best songs on-air through the week. This will also be supplemented by entertaining interviews with RJs across the 92.7 BIG FM network in India as they join in to make the concert all the more enjoyable for their listeners! Right from his soulful compositions with Gulzar Saab and Kishore Kumar to folk tunes modernized with western rhythm instruments, his music will be reminisced and celebrated in the lead up to his 75th birthday. Additionally Bhupinder, one of PanchamDa’s closest friends will start the celebration on 22nd June Sunday with an exclusive interview on Caravan-e -Ghazal with TalatAziz with a special focus on his journey of ghazals and never heard before stories of the music legend.
Speaking on the occasion, AshwinPadmanabhan, National Business Head, 92.7 BIG FM said, “With R D Burman loyalists spread across a broad spectrum of people, music lovers even today swear by his work and his compositions. What better way to commemorate his 75th birth anniversary than to have our new generation musicians come together to pay tribute to legend’s timeless music through an on-air concert on the country’s favourite radio station.”
The Yaadon Mein Pancham on-air concert will be supported by 360 degree marketing initiatives including teaser promos during morning and afternoon shows across India’s largest FM network – 92.7 BIG FM.
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