For the many uber-talented short film-makers in India, it’s
time for the proverbial knock of opportunity. Manhattan Short, the
international platform which showcases, celebrates and awards short films from
across the world has given a call for entries. The film movement which begins
now will culminate in a six-day festival across the world including Mumbai this
September-October. Championing the voice of the Short Film genre along with
Manhattan Short is Vivanta by Taj, Manhattan Short 2014 in India's chief
patron, which was associated with the festival in India last year as well.
Viv
anta by Taj has a strong bond with short films through a variety of
activities.
Having had modest beginnings in 1998, the Manhattan Short
has today become the most sought after platform of its kind. Dedicated to the
short film genre and witnessing hundreds of entries from across the world every
year, the festival has long established its global exposure.
Unlike its older, more different contemporaries a la Berlin,
Cannes and Toronto festivals which have juries, the Manhattan Short is powered
by the audience. This means that the audience that comes in to watch the films
votes the winners. This year, Manhattan Short 2014 in India is rooting for an
Indianfilm to win the global competition.
Audiences here can go to www.manhattanshortindia.com and
vote for the films they feel should represent the country on the finalist list
of the global competition. These 10 films are screened across Manhattan Short
venues around the world, Mumbai having been on the map since 2010. What’s more,
even the eventual winner is decided by audience voting.
This year will witness Vivanta by Taj and Manhattan Short
India launch the ‘Vote for India’ initiative. Having planned both digital (a
dedicated live broadcasting microsite) and on-ground events, this project will
seek to inspire young film-makers in India to bag the big prize. The top three
film-makers from India will get a paidopportunity to work with Vivanta on an
exciting project.
The festival’s credibility coupled with India’s indie film
scene growing with surety have attracted huge numbers of participants and
cinema lovers to the competition’s entry rounds and final screenings.
“Manhattan Short in India has made itself into a coveted
space. Right from inception, we have encouraged numerous raw talents to
showcase their works to an already established global audience. This wide
perspective is critical to see where they stand!” offered Mr Anil Sadarangani,
Festival Director of Manhattan Short in India.
Mr. Veer Vijay Singh , Chief Operating Officer, Vivanta by
Taj – Hotels & Resorts said, “We feel extremely proud to present the
Manhattan Short Film Festival in India and drive the “Vote for India”
initiative as it blends perfectly with Vivanta by Taj’s ideology of celebrating
the idiom of style and spirit. Like all our brand properties around
installations, design, music, technology, adventure and curious discoveries,
even with this interesting initiative, we aim to provide a base for talented
young Indian filmmakers and enable them to carve a niche in the industry. India
has tremendous potential and a lot of people have begun developing an interest
in making short films. We are excited to kick start this initiative and
definitely hope to see an Indian win this year’s Manhattan Short Film
Festival.”
Film lovers in Mumbai are in for a treat during the main
festival dates of October 1st to October 5, 2014, for the screenings will be
preceded by master classes and workshops by eminent film professionals. In the
past, Manhattan Short India master classes have featured names such as Karan
Malhotra, Shobhaa De, Sarika, Namrata Rao, Shan Mohammed, Gitanjali Rao,
Kailash Surendranath and more.
The venue in Mumbai, Sitara Studio, an erstwhile theatre
platform which has recently hosted independent artists of all sorts, promises
to add an eclectic vibe to the festival. It will join venues across the world
to host the festival simultaneously.
Budding film-makers will know this call for entries could
well be a take-off point for their careers.
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