Twinings added flavour to Abraham and Thakore’s collection at WIFW

Twinings, a 300-year-old tea brand, is delighted to have presented Abraham and Thakore’s show as part of an exclusive association with the Wills Lifestyle India Fashion Week 2014 held at Pragati Maidan.

Abraham &Thakore are known for their respect for material, great regard to form and renowned for their evolved craftsmanship. Keeping up with their history of creating chic and contemporary designs, this season, their collection looked at sleek uniform dressing for the city. Based on the theme, ‘Urban Shikar’, each piece of creation was shaped by a palette based on the golden hues of wild silk.

The evening was attended by the who's who of the fashion fraternity, socialites as well as young fashion enthusiasts. Media from press and television also poured in to be a part of the illustrious event.

Speaking on the success of the event, Mr. Ian Gowlett, MD, Twinings India said, "Craftsmanship has always been at the heart of brand Twinings. And keeping up with that, this year at the WIFW we chose to associate with Abraham &Thakore, a duo renowned for their sophisticated and refined tastes. The work showcased by them at the event truly did exemplify our values at Twinings."

In the words of Mr. Sunil Sethi, President, FDCI, " A unique coming together of fashion and precision, Fashion Design Council Of India (FDCI) has over the years been the perfect platform for outstanding designers to showcase their meticulous creations. And this year it was no different. In fact, a collaboration with Twinings’, actually added a master crafter’s touch to it.”

Twinings, a pioneer in introducing tea drinking to the British, has lived up to its heritage of keeping the tea connoisseurs' loyalty ever since its inception. The brand continues to set cult standards in the art of tea blending.

Defining their experience, Abraham &Thakore said, “Twinings embraces all things refined and believe in the Abraham &Thakore philosophy and way of life. We are happy to partner with them for our fall winter collection at Wills Lifestyle India Fashion Week.”