Sunday, July 27, 2014

Four Pakistan Designers to mark their debut at Lakme Fashion Week

Lakmé Fashion Week Winter/Festive 2014 is all set to host four remarkably talented Pakistani designers, another in a series of firsts for the Indian industry pioneer at its premier fashion event. This is a trail-blazing move in the history of Indian fashion, allowing for the co-mingling of creative sensibilities from both sides of the border. and Hello! Pakistan are presenting designers Faiza Samee, Rizwan Beyg, Sania Maskatiya and Zara Shahjahan who will mark their LFW debut with a grand showing on 22st August, at LFW WF 2014.

Commenting on this massive coup, Saket Dhankar, Head-Fashion, IMGReliance, said, “Lakmé Fashion Week believes in showcasing new International designers each season. This season we are very excited to host four exceptional designers from our neighbourin
g country, Pakistan. Both countries have some extraordinary talent as well as fashion and cultural similarities and we are happy to bring them all together on one platform.”

Priyanka Gill, Founder and Editor in Chief, said, "POPxo is delighted to partner with Hello! Pakistan to introduce 4 leading Pakistani designers at Lakmé Fashion Week. It is an important collaboration and we are very happy to be playing a pivotal role in making it happen. We hope that it will be the beginning of a constructive, inspiring conversation between the Indian and Pakistani fashion fraternities which will benefit consumers in both nations.

Zahraa Saifullah, CEO Hello! Pakistan, said, “We are thrilled to bring a few of Pakistan's finest designers, including Rizwan Beyg, Faiza Samee, Sania Maskatiya and Zara Shahjahan, to the prestigious Lakmé Fashion Week. We firmly believe this endeavour will be valuable in promoting the Pakistani fashion aesthetic and in enhancing future synergies between the fashion industries of India and Pakistan.”