Day 10 of Fashion Week 2013, presented by The Shoppes at
Marina Bay Sands and organised by FIDé Fashion Weeks, showcased two women’s ready-to-wear and one lingerie and sleepwear show
at the Sands Expo & Convention Centre.
The first show of the evening was Moiselle, a label known
for its stylish designs, high-quality European fabric and exquisite
craftsmanship since its debut in 1997. Showcasing its Fall/Winter 2014 “Lost in
Russia” collection, the covetable 44 ensembles were modern and classic with a
hint of femininity through the floral references on almost every style. Key
pieces include the elongated overcoats (to be worn over your separates or over
a dress) and swishy flare skirts (work with shirt blouse and/or jacket for a
masculine-feminine look or with the frilly top for a girl-next-door look). The
must-haves are definitely the gowns that are classy, stylish and very
affordable!
The brand is also no stranger to crossovers with
personalities. For this season, the label collaborated with Singapore-born,
Hong Kong-based make-up artist, Zing, to design a capsule collection that best
portrays the two most important eras of his life – the early 1980’s and the
late 1990’s. This resulted in a line of 30 over multi-functional designs – a
perfect blend of makeup, fashion and art! Though not shown at the show, these
pieces are available at the store at B1-142, Galleria Level, The Shoppes at
Marina Bay Sands.
The second show was Germain, a Parisian womenswear brand,
that did an about turn from feminine and girly looks with its “Monoplay”
collection skewed towards the young and trendy girl-about-town. Contemporary
styles with a slight edge, the 36-ensemble collection was mostly in black and
white, either colour blockings or printed and punctuated with a dash of neon
pink, cobalt blue, lime and chartreuse. Luxury materials like tweed, wool,
leather and fur ensured the pieces stood the stand of time. Definitely for the
girl who wants to make a statement and appreciate the brand’s vision of
“Translating the love of woman’s body and three dimensional form” to its
designs. Germain’s first store in South East Asia is located at L1-26, Bay
Level, at The Shoppes at Marina Bay Sands.
Formerly a French design workshop started by a group of
design elites in Paris, it was talent spotted by the Moiselle Group. The design
workshop was then acquired and the label Germain is born, named after the place
of origin for French fashion. The design team leveraging on its Parisian design
and knowledge, works collectively with the Hong Kong design team to tap on its
expertise of the Asian fashion market to provide a distinctive contemporary
design to identity-conscious women.
Closing Day 10 was Ari Dein, a luxury sleepwear brand, whose
designer Arielle Shapiro was part of the CFDA Incubator Programme based in New
York. Making its Singapore debut with a 15-ensemble collection of luxury
sleepwear, the show was held at the Crystal Ballroom that was transformed into
an intimate lounge with plush sofas and poufs, where waiters served champagne
and sweet bites. Ari Dein’s distinctive and nostalgic designs are made in lace,
charmeuse, crepe de chine, and mixed with cotton and light chambray. The
inspiration and prints for the Spring/Summer 2014 collection are once again by
the Art Deco era, with Imperial Russian influences that enamoured the designer
during her recent travels to St. Petersburg and Moscow. Key items are
definitely the lightweight chambray pieces trimmed with lace, which you can
definitely wear for anytime of the day.
In addition to creating an exclusive VIP pajama set for the
W Hotel South Beach’s celebrity guests this summer, designer Arielle Shapiro
has been tapped by none other than Carolina Herrera for the house’s first ever
sleepwear collaboration, Ari Dein for Carolina Herrera
For encore, American-Vietnamese TV host and stylist, Jeannie
Mai, came on to present a short fashion and beauty segment where she invited
guests, such as Elena Lavagni and Stephen Low from Neville Hair and Beauty,
London and M.A.C. Cosmetics’ Romero Jennings, shared their tricks of the trade
to the audience. She also introduced limited-edition T-shirts in five different
prints, designed specially by On Aura Tout Vu, for Atelier Homme. The sale
proceeds of the tees will go to charity.
For the evening’s shows, the team from Neville Hair and
Beauty, London, led by Elena Lavagni and Stephen Low created the hair styles,
while Romero Jennings and his team from M.A.C. Cosmetics created the makeup
looks.
