Fiama Di Wills announced the launch of the Couture Spa Range of Gel Bathing Bars

Fiama Di Wills, ITC’s leading personal care brand, launched its 2nd edition of the Signature series of the Couture Spa Range of Gel Bathing Bars during the Wills Lifestyle India Fashion Week Spring Summer 2014. Encouraged by the phenomenal consumer response of the last year’s edition of the signature series, Fiama Di Wills takes an innovative leap forward with the new range designed to delight consumers with advanced skin care benefits.

The signature series designed by ace fashion designer, Wendell Rodricks, offers a new range in sparkling red, blue and green.  Wendell has added a new sizzle and glamour to the packs this year which is sure to make this series a coveted collectible! The Fiama Di Wills Couture Spa range of Gel bathing Bars is enriched with Gold, Skin Conditioners and powerful skin care ingredients like Oats, Nutgrass and White Water lily. 

The signature ingredient of Gold in the Gel Bathing Bar series helps in increasing radiance and glow for younger looking skin. The Skin Conditioners protect and renew skin to keep it youthful.

Wendell Rodricks, on his association with Fiama Di Wills, said, “Fiama Di Wills is a brand synonymous with beauty, creativity, style, glamour and innovative thinking. My designs too have similar intrinsic values. It was a pleasure to collaborate with the brand once again after the tremendous success of the Couture Spa edition last year. Youth is eternal and so is Gold was the statement that inspired the 2nd edition of the Fiama Di Wills Couture Spa range of Gel Bathing Bars. The Fiama Di Wills show on the 12th night too will take forward the same theme to showcase the signature series inspired designs”.

Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited stated, “It gives me immense pleasure to announce the 2nd edition of Fiama Di Wills Couture Spa range of Gel Bathing Bars designed with Wendell Rodricks. Crafted with gold, skin conditioners and compelling skin care ingredients, the Couture Spa range of Gel Bathing Bars personifies the youthful proposition of Fiama Di Wills. The signature ingredient of Gold enhances radiance to keep skin looking youthful. With advanced skin care benefits as well as Wendell’s signature style and design on the soap packs, we are confident of a phenomenal response from our consumers!”

The Fiama Di Wills Couture Spa range of Gel Bathing Bars was unveiled by Wendell Rodricks, Mr. Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited and Mr. Sunil Sethi, President, FDCI at the Fiama Di Wills lounge at Wills Lifestyle India Fashion Week amidst much fanfare. Fiama Di Wills presented an amalgamation of Art and Beauty which is intrinsic to fashion at the launch event. In a first for the limited edition signature series, Fiama Di Wills collaborated with Anupam Singh Tomer to create an artist’s impression of the Wendell Rodricks designed Couture Spa range of Gel Bathing Bars. The Signature series of the Couture Spa range of Gel Bathing Bars was unveiled by Wendell Rodricks against this art backdrop.