Saturday, May 17, 2014

Anubandha Awards 2014: First ETV Kannada awards launched in Bengaluru

LIVE Viacom18, a division under Integrated Network Solutions, launches ETV Kannada’s first family awards – ETV Kannada Anubandha Awards 2014. Having successfully created over 12 IPs in 2013, this will be their second event that is specially curated for the audiences of Karnataka. The award show will celebrate the togetherness of the ETV Kannada family while felicitating the artists for their sheer talent and dedication in bringing viewers their daily dose of entertainment.

The occasion was graced by the presence of famous ETV Kannada stars including Nandini Gowda (Teju) of Chitralekha, Siri (Lavvanya) of Baduku, Pallavi (Pragnya) of Galipata, Kavya (Deepa) of Charanadasi, Vanishree (Shashirekha) of Amma Ninagaagi, Ranjini (Gauri) of Puttagowri Maduve, Kavita (Lacchi) of Lakshmi Baaramma, Vijay (Siddarth) of Agnisaakshi, Anupama Gowda (Bhoomika) of Akka, Naveen Madhav (Sripada) of Chitte Hejje, Ashwini Gowda (Madhavi) of Mahaparva, Mayuri (Ashwini) of Ashwini Nakshatra and Master Anand (Vicky) of Robo Family, along with host RJ Shruti of Big FM amongst others.

 Commenting on the launch of the award show, Mr. Jaideep Singh, Sr. Vice President and Business Head – INS, Viacom18 Pvt. Ltd. said, “The regional cluster is a vital segment in entertainment.  We have observed substantial growth and expansion in the metros and mini metros. ETV Kannada with its innovative shows such as MTS Dancing Stars and Bhima Bigg Boss, has brought in newer and younger audiences to the regional television medium. By introducing an award ceremony such as the ETV Anubandha Awards, we not only aim to create an on ground entertainment experience for our viewers but also give them a chance to vote for some of their favourite shows and its talent.”

Each of the ETV family members will take time off their shoot and cast votes for each other. In an equally unique nomination process, ETV Kannada has chosen family members from all the serials of the year 2013 as nominees across various categories such as ‘Favourite Son’ and ‘Favourite Daughter in law’ amongst others. With a grand buildup such as this, the main show will be no different, in fact it will only take the entertainment level a notch higher with performances and appearances by ETV Kannada Family members and Film Celebrities.