Saturday, August 2, 2014

Zizo brings to Delhi the authentic flavours of Lebanon

The aroma of freshly baked Manoushe, the mist of shisha’s, the feet tapping numbers of Zeid Hamdan, the delightful dancing, the wines and the mesmerising Nay performance by Bashir Saade; at Zorba in Delhi on the 31st of July had completely transformed into a place so beautiful. The festivities were designed to give the Indian guests a feel of Lebanon for the official launch of one of the most anticipated Fast Casual Food Chains in India - Zizo – the authentic Lebanese cuisine food Chain with the moder twist. It was well attended and guests rubbed shoulders with the who’s who of Delhi and the hosts including Zizo’s CEO/ Co PartnerFouad Abdel Malak and the specialist in culinary development, Chef Maroun Chedid, alongwith celebrity author Barbara Abdeni Massad and Zeid Hamdan made sure that the evening will be well remembered laced with Lebanese flavours.

Zeid Hamdan (the Jazz sensation from Lebanon) presented some of his best renditions for his Indian fans and the guests at the Launch. His hinglish version of Zizo theme completely stole the hearts of all who attended and none could stop humming the tune. He was distinguished by CNN as being one of the 8 leading light of Lebanese Culture and now he has Indian fans wanting for more.

The lavish spread prepared under Chef Maroun Chedid’s careful direction had everyone craving more. The guests were drooling on the Shawarmas, Falafels, Hummus with Tahini, Spicy Moutabal, Fatoush, Halawas and many sinful indulgences that were on the spread, like a Lebanese village during festivities.Many guests were trying to bake their own Manoushe under guidance of Chef Maroun and Chef Dani Al Souri, Resident Executive Chef of Zizo. Chef Maroun Chedid, the man behind the culinary development of Zizo said “Traditional Lebanese food is one of the most popular cuisines globally and we wanted to add a modern twist for our Indian friends. Zizo brings the experience of traditional Lebanese food with authentic ingredients to give the Indian palate an experience that they would like to repeat quite often.” 

The first Zizo outlet situated in Connaught Place, Delhi will be opening its doors to the Indian Food Connoisseurs on the 2nd of August. Fouad Abdel Malak, CEO of Zizo said; “Traditionally, Zizo (a pet beetle) means a lot to every Lebanese child and it always makes us crave to go back to the days where food was always an organic delight but yet flavourful. It is our promise that we at Zizo will be serving the best localy sourced product with the best imported grade A and organic produce from lebanon like olives, zataar, pomegranate mollases and among many others. Food tastes much better when it is served with the original ingredients, and lots of love.”
Zizo – the Fast Casual Lebanese Food Chain, is named after a green beetle which used to be a common feature of Lebanese countryside and represent a bite of simple life. These beetleswere the favourite playmates of many a Lebanese child which takeseven grown-ups down the fond childhood memory lanes.Zizo is a brainchild of the CEO/ Co Partner Fouad Abdel Malak and his four partners who wanted to fill a yawning gap to the Indian Food market. The team wants to have 7 outlets within two year in Delhi NCR and would want to include Mumbai, Bangalore before touching international centres like Singapore, Dubai, UK and the USA.

No comments:

Post a Comment