92.7 BIG FM Bhopal Launches 'Big Hindustani...

Bhopal, Encouraged by the success of its first season, 92.7 BIG FM's Bhopal Station, today announced the launch of the 2nd season 'BIG Hindustani...Jo Sunae Desh Ki Sargam'. As the nation approaches its 65th Republic Day, the property aims to provide a unique platform to singers of all age groups across Madhya Pradesh to showcase their talent at singing patriotic songs. While the on-air auditions for the property are already in progress, the winner will be selected post an intensive singing competition and a massive voting campaign on 25th January, 2014!

Listeners of 92.7 BIG FM have already been invited to register themselves for BIG Hindustani by sms-ing Radio Hindustani Name to 55454. 92.7 BIG FM RJs will also visit different schools, colleges, office complexes and market places to conduct open auditions giving listeners a chance to showcase their singing talent with their favourite patriotic songs. 92.7 BIG FM listeners will be urged to vote for their favourite singers who will then move on to the finale wherein the Top 10 participants will perform in a special concert where the BIG Hindustani winner will be announced.

Commenting on the launch of the new season, Mr. Vishal Mudgal, Cluster Head - Madhya Pradesh, 92.7 BIG FM, said, "We have always tried to engage and involve listeners through our multiple properties and BIG Hindustani is another step that we have taken in this direction. The platform provides 92.7 BIG FM listeners with a unique opportunity to showcase their talent and emerge as patriotic singing superstars. With an extensive marketing campaign targeting music-lovers across multiple platforms, BIG Hindustani is the perfect platform for marketers and advertisers to reach out to their core target audiences in Madhya Pradesh.