Lukup Media recently announced a new partnership with Warner
Bros. Digital Distribution, through which the Studio's newly released movies
such as Gravity and The Hobbit: The Desolation of Smaug and a selection of many
new releases, catalogue titles and popular TV series, will be offered to
viewers via an on-demand TV channel powered by a new product called the Lukup
Player. The Lukup Player delivers a combination of live and on-demand content
on Televisions and other devices people use to consume content.
The deal will see titles made available through the
on-demand service from February 2014, as well as future new releases. Users
will have access to more than 200 films and TV series from the Warner Bros.
library.
Kallol Borah, Chief Executive Officer, Lukup Media said:
"We are very happy to partner Warner Bros. and bring a wide selection of
popular and new movies and TV shows which will be available through India's
first on-demand TV channel. The channel will allow people to choose titles from
their TV program guide, pay for them and view them at a time of their
choice."
Chris Dyde, Senior Vice President, International Licensee
Markets, Warner Bros. Home Entertainment Group said: "Providing consumers
with more choices and improving the movie experience at home is at the heart of
Warner Bros.' Digital strategy and we're delighted to be working with Lukup
Media, which will see a fantastic selection of both new and library movies
offered to viewers in India".
Lukup Media plans to launch the Lukup Player in February
2014 and it will carry multiple on-demand channels that it will deliver on TV
in addition to the live TV channels carried by satellite and cable platforms.
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