It was yet another glamorous evening during the Day 2 of BLENDERS
PRIDE FASHION TOUR 2013, Gurgaon edition when bollywood divas Shilpa Shetty and
Esha Gupta set the ramp on fire with their
elegant and gracious ramp walk for designers Pankaj & Nidhi and Wendell
Rodricks leaving the spectators amazed.
A rose by any other name smells just as sweet and awakens
ideas of a beauty and a love that is infinite. In Pankaj & Nidhi’s
collection ‘Roses are Blue’, the cutting edge craftsmanship and the modern take
on a sexy avatar is their interpretation of this eternal flower. This idea for
the collection is a rose which is a timeless immemorial object that often
inspires love and beauty. With blue rose being a rare being, it conjures up
visions of mystery, sensuality, enigmas that do not fall in the realm of the
usual. For Pankaj & Nidhi, their collection in many ways is a celebration
of freedom. The granting of a space that allows for the sheer joy of creativity
and spontaneity. Actress Shilpa Shetty featured as the showstopper for Pankaj
& Nidhi.
Stimulated by a musical tribute to Cole Porter, done by a
group of interesting people like Iggy Pop and Blondie, Wendell Rodricks’
collection ‘Red, Haute and Blue’ is a festivity of that style. The inspiration
for this collection comes from the new blue packaging, which Wendell has done
for the Blenders Pride Reserve Collection 2013.. Hot tunes mix with sizzling
garments in invigorating colour palettes. Like the songs used, the colours are
also very ‘poppy’ in nature. Bright neon green, peacock blue, hot pinks create
that lively and young atmosphere and at the same time come from a certain space
that was a time of great fun; namely, the 30s. In keeping with Wendell’s
signature minimalist style, the Red, Haute and Blue collection is true to the
title of the collection in more ways than one. Actress Esha Gupta walked the
ramp for Wendell Rodricks.
Suneet Varma
showcases a collection based upon love of lyrics and poetry- words that, soothe
and enrich the soul. Taking inspiration from poetry that his mother (Indira
Varma) has written, Suneet dwells into something nostalgic and tender as the
night. With voice overs by Farookh Shiekh, singer Radhika Chopra and poets
Indira Varma and Zehra Nigah gave the audience a visual and soulful treat.
The 9th edition of Seagram’s Blenders Pride Fashion Tour
brought back panache and glamour with leading names from the fashion industry
to make the world a stylish place. The designers featuring this season at the
Blenders Pride Fashion Tour are Falguni & Shane Peacock, Gaviin Miguel, JJ
Valaya, Neeta Lulla, Pankaj & Nidhi, Rocky S, Suneet Varma, Tarun
Tahiliani, Vikram Phadnis and Wendell Rodricks.
Blenders Pride Fashion Tour 2013 commenced in Chandigarh on
September 28th and concluded on November 24th in Mumbai, an exciting 60 day
journey. From Chandigarh to Mumbai, 6 cities play host to the work of 10
masters of the craft, and their spectacular creations, at what is acknowledged
as the benchmark for the Indian fashion calendar. Speaking on the tour, Raja
Banerji, General Manager - Marketing, Pernod Ricard India said, “Fashion and
trends are ever evolving and it’s a challenge to curate the best new work, but
we thrive on it. The Blenders Pride Fashion Tour experience across six cities
is differentiated and a permanent marker for style in the Indian calendar, and
we will deliver on expectations again in its ninth edition in 2013”.
Seagram’s Blenders Pride Fashion Tour 2013 launched the
keenly awaited television, digital and print campaign featuring stunning
Singer-Actor-Performer, Priyanka Chopra. Shot in the Big Apple by ace lens man
and director Bharat Sikka, Priyanka as brand ambassador for Blenders Pride
Fashion Tour is seen casting her spell on New Yorkers in a stylish black and
white campaign so definitively Blenders Pride.
The Blenders Pride Fashion Tour 2013 is executed by talent
that is world class- Alison Woodham for choreography, Ambika Pillai for hair
& makeup and only the finest runway mode.
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