Diaper wearing babies (1.5 years – 4years) walked the ramp
with Bollywood Actress and doctor Aditi Gowitrikar in Mumbai for Europe’s 2nd
largest baby diaper maker – SCA, which launched a limited collection of
designer diapers under its flagship brand Libero titled, “Libero Love
Collection”.
Libero took diapers up a notch by introducing its nicely
designed diapers with a fashion show walked by tots in the age group of 1.5
years to 4 years. The little ones walked the ramp with Bollywood actress Aditi
Gowitrikar enjoying each and every moment in the limelight!
Speaking on the occasion, Cecilia Edebo - Vice President
Consumer Goods SCA India and a mother of two children commented, “SCA is
excited to be a part of the kid’s comfort and style by launching nicely
designed diapers – Libero at India Kids Fashion Week that would also add a
smile to parents. Offering the child the freedom of movement, the designed
diapers made with natural ingredients
including aloe vera, vitamin E, chamomile and olive oil also safeguards the
baby’s health skin.”
“Addressing the concern of Indian mothers and combining
global experience and best practices with local insights, Libero believes in
taking diapers beyond form and function and make them (dare we say)
fashionable”, Cecilia continued.
SCA is one of the world’s largest players in the baby diaper
segment, with a no 2 position in Europe. In September, SCA announced its plans
to set up a manufacturing facility for hygiene products with an investment of
about SEK 150 million (around Rs 145 crore) in India. The facility is expected
to commence production in 2015.
“As any mother would believe, I share the same feelings when
it comes to nurturing kids and there is no compromise on the comfort of kids.
Libero’s designed diapers adds a spark to the look and feel of the young toddlers and brings joy and delight to
everyone around them,” said Bollywood actress and model, Aditi Gowitrikar.
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