Lux Cozi becomes the Title Sponsor of Zee Cine Awards 2014

Lux Cozi is the title sponsor of the 14th edition of the Zee Cine Awards, slated to take place in Mumbai on February 8, 2014. The declaration came in a press conference, at Mumbai’s J W Marriott earlier this month. The conference was attended by Mr. Ashok Kumar Todi (Chairman of Lux Industries Limited), Ms. Priyanka Todi (President Marketing of Lux Industries Limited), Mr. Shahrukh Khan and Mr. Puneet Goenka (Owner of Zee Network). “We have been closely associated with the film industry and it’s a privilege to be the title sponsor of the event of this magnitude. We are eagerly looking forward to the event,” said Mr. Ashok Kumar Todi.

Zee Cine Awards honors contributions made by individuals to Indian Cinema in the previous year and the event sees a gathering of the biggest names of the film fraternity.  Speaking on the association, Ms. Priyanka Todi said, “Zee Cine Awards is a force to reckon with in Bollywood. Both Zee and Lux are powerful brands and we are confident that our association will mutually benefit both parties”.

Zee Cine Awards began its journey in 1998. It has created a global footprint for the Indian film industry in places like Macau, Singapore, London, Mauritius and Dubai. It is an esteemed property of the Zee Network. The 14th edition will be broadcasted on multiple channels in different languages and genres and will reach over 700 million viewers across 168 countries.  The show, which is also the world's biggest viewers’ choice awards, will see a gathering of some of the biggest names in Bollywood.