India's largest radio network 92.7 BIG FM and Dabur Honitus,
the leading natural cough & cold brand from the house of Dabur, declared
Ku. Hansreet Kaur as the winner of a mega hunt to identify the most talented
child radio-jockey. The massive talent initiative, christened 'Dabur Honitus
BIG Junior RJ', was conducted across the country and helped identify RJ-ing
talent in children between 6 and 14 years of age. A number of children
auditioned for the role and the winner was given an exclusive chance to host
shows on 25th December 2013 (Christmas Day).
The month-long campaign, which concluded on Christmas Day,
gave opportunities to children from several schools. The children were judged
on parameters such as spontaneity, delivery and diction, smartness, general
knowledge and RJing ability. 92.7 BIG FM and Dabur Honitus selected a
confident, cheerful and bubbly Ku. Hansreet Kaur, who got a chance to debut on
radio and host shows with 92.7 BIG FM RJs.
Bringing the excitement of reality shows to radio, this
initiative gave parents the advantage of being actively involved in grooming
their young ones to stand out in the unique contest. The program also gave
children a fantastic new opportunity to display skills that are often ignored
in children but prized in radio jockeys.
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