BharatMatrimony Unveils New Marketing Strategy

Mr Muruguravel, Founder & CEO sharing the new 

branding strategy of company strategy

Matrimony.com Pvt. Ltd the signature internet conglomerate, managing brands such as BharatMatrimony.com, Elite Matrimony, Assisted Matrimony and CommunityMatrimony.com recently announced their new marketing strategy, based on research conducted with 5,000 people. One key point that majority of the respondents mentioned was that ‘The first step to happy marriage is to find someone who respects the most important passions or priorities of the partner”. For example, in the case of a woman who likes to work after marriage, finding a life partner who understands and supports her on this would lead them to a ‘Happy Marriage’.

           

Further, the research suggested that most youngsters believed that for love marriage one needs to be lucky and in arranged marriage there are compromises.

The strategic intent of the brand promise is to deliver ‘Happy Marriages’ which does not depend on luck or compromise. Mr. Murugavel J, Founder and CEO of Matrimony.com said, “The first step to happy marriage is when you find someone who cares for what you love.”  He further added, that we are committed to ‘Happy Marriages as it is what our corporate vision is built on, The future of a country depends on its Citizens. Good Citizens emerge from Good Parenting. Good Parenting happens in a Happy Marriage. And, we are the Gateway to Happy Marriages.”

The company has made significant product enhancements to enable customers to find the person who cares for what they love. In this context, the BharatMatrimony tagline too has been changed to “for Happy Marriages”.

BharatMatrimony.com is India’s largest matchmaking site with over 2Mn active users. The largest and most trusted matrimony brand in the world has been featured in the Limca Book of Records for the most number of documented marriages online.

The new marketing strategy has been very well received; especially our focus on social issues which project both partners are equals. It is important that brands like BharatMatrimony uphold the needs of the current day youth and their concept of Happy Marriage.