Ekk Nayi Pehchaan, Sony Entertainment Television's latest
innovative offering is a story which redefines the relationship between a
mother-in-law and daughter-in-law and tells us how when two women become each
other's strength rather than downfall, it can change the dynamics of a family
in a very positive way. It narrates the story of Sharda, a traditional
housewife whose life is a complex mix of contradictions and how it changes with
the entry of her daughter-in-law Sakshi who becomes her strength and
inspiration.Starring the charming and graceful Poonam Dhillon as Sharda Modi,
who returns to television after a long hiatus and the beautiful Krystle D'souza
as Sakshi Modi,her daughter-in-law. Sony, presents to its viewers, a simple story
filled with powerful drama, emotional twists, camaraderie and much more,
withEkk Nayi Pehchaan.
Produced by Jay Mehta Productions, Ekk Nayi Pehchaanis an
official adaptation of the popular Gujarati play 'Sharda', scripted by renowned
Gujarati writer Varsha Adalja. The show explores the worlds of two different
women with contrasting personalities, who elevate each other. Neglected and
taken for granted by her own family, where her semi-literate character leads to
her having low self- esteem, Sharda finds solace in her newly wedded
daughter-in-law, Sakshi, who not only comfort's herbut also lifts her
confidence and educates her. In return, Sharda guides Sakshi by sharing her
wisdom and teaching her the virtues required to keep a family together.
Speaking on the launch, Sneha Rajani, Senior EVP and
Business Head, Sony Entertainment Television, said, "At SET, it is our
constant endeavor to offer variety and novelty to our audiences by focusing on
relatable themes, identifiable characters and empowering stories.Ekk Nayi
Pehchaan is another offering in this direction;it is a contemporary, relatable
yet inspirational storywhich stands for female empowerment, for hope and
happiness, and for encouraging people to improve their lives by changing how
they view traditional relationships. I hopethe show will be appreciated by the
viewers."
Jay and Kinnari Mehta, Jay Mehta Productions, further added,
"Ekk Nayi Pehchaan is a small effort in breaking all those clichéd stories
on saas-bahus that we have seen so far. It is a simple story of a beautiful
bond between two women who complement each other's lives. Apart from a social
message on education, what we really want to show is the beautiful bond shared
between a mother-in-law and a daughter-in-law, and how if they complement
each-other's lives, they would both lead a beautiful life bringing happiness to
the entire family. We are delighted to associate with Sony Entertainment
Television and look forward to keeping our viewers engaged with good content.
Ekk Nayi Pehchaan boasts of a strong ensemble cast which
comprises of Karan Mehra, Sooraj Thapar, Rita Bhaduri, Sushmita Dham, Ankita
Bhargava, and NamishTaneja among others.
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