As part of its continued commitment towards offering
superior consumer experience, Samsung Mobiles, the market leader in the
smartphone segment in India announced the 'Stay New' ownership plan on
its flagship Galaxy devices. 'Stay New' empowers the customer to own a Galaxy
smartphone of choice and upgrade the same in future.
Speaking about the new initiative, Mr. Vineet Taneja,
Country Head, Samsung Mobiles & IT said, "The launch of the 'Stay New'
plan reasserts Samsung's commitment to make premium Samsung smartphone
experience more accessible and affordable. The new plan is in line with our
philosophy of bringing the exciting world of smartphones to Indian customers.
We are targeting a significant number of new users joining the Samsung family
with this category leading initiative. This not only offers a 18-month EMI
programme but also an Easy Buy Back, which will help users upgrade to newer
models as Samsung continues to innovate and bring latest technology. "
The smartphones covered under the Stay New platform are
Galaxy Note 3, Galaxy Note 2, Samsung S4, Samsung S4 Mini, Samsung S3, Galaxy
Tab 3 and Galaxy Tab 10.1. Customers can buy any of these smartphones through
participating banks' credit card and avail the Samsung's easy 18- month EMI
scheme, at applicable interest rates. Under this program, one can get the
popular Galaxy S4 for as less as Rs. 2,466/- per month[1] or an S4 Mini for
less than Rs.1500/- per month. Furthermore, users can also upgrade to the
latest Samsung Galaxy devices after six months by using the Easy BuyBack
service. The Stay New plan will be rolled out in stores across the country from
January 1st until March 31st, 2014, or until stocks last. The offer is also
available at www.samsungindiaestore.com.
Samsung has tied up with HDFC Bank, ICICI Bank, Citibank and
Standard Chartered for this program.
No comments:
Post a Comment