Pakistan’s most inspiring Designer “Shehla Chatoor “ recently
unveiled her timeless bridals and trousseau wear, classy and elegant luxury
prêt and edgy western wear at PFDC, The Boulevard. She is coming to India
almost after two decades and for the very first time she is showcasing a
capsule of her collections at PFDC, New Delhi store. This exhibition is more
about tantalizing the fashion sense of Delhiites.
PFDC is Pakistan's premium fashion promotion body, which was
floated in 2006 by a group of its top fashion designers. The store in Delhi's
up market South Extension is their first outlet outside their home ground and
stocks top designers like HSY, Sana Safinaz and Kamiar Rokni , Shehla Chatoor—
more designers than even the Lahore outlet.
Fashion designer Shehla Chatoor began her eponymous luxury
label SHEHLA with a Bridal Line alongside a Formal Trousseau Line 18 years ago
in 1995.
Shehla's design house is world renowned for its revivalist
and reinvention of age old mukesh, zardozi, gara and Kashmiri embroidery
techniques to create ensembles that are timeless. Her design philosophy is
based on an unflinching desire to create outfits which are unique, creative and
timeless. Shehla’s western collection is the arty use of gold chains, leather
and metal, which has now been adapted by many other brands.
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