Fashion photographer Ashish Sahu launches his fashion calendar for 2014

Every time one tears a leaf off a calendar, one presents a new place for new ideas and progress. And fashion is always of the time in which one lives and not something standing alone.

Perhaps realizing this, designers now want to take on outfits that will live with the viewer throughout the year and may be prompt new ideas, and get the work done through lensmen who are themselves well versed in fashion photography.

Clearly, Ashish Sahu kept this in view when designing a 2014 fashion calendar for his brand OUTFITS.  He wanted the calendar to be one of the most stylish calendars across and he has managed to do that by ensuring every month has its own appeal and style, and matches up to international standards.

The calendar is being launched at Zebaa in Greater Kailash II at an event being attended by all the major figures of the fashion world and glitterati.

Eleven models were used for this calendar, which includes Indian and international models, while a large number of make up artists were engaged for this task.

The main focus in the calendar is the amalgamation of styling and the overall presentation for every picture. The attempt has been to make the calendar look very classy and give it a special factor.

The aim was to design a calendar that is something that anybody and everybody would like to have in office or drawing rooms.

The calendar will also go out to over 4,000 fashion houses and designers.

Ashish Sahu is a fashion photographer who deals with almost everything related to fashion, whether they are brand shoots, magazines, designer shoots, editorials, or covers.

Though young in the industry, his amount of work has been highly appreciated. Photography for him is sheer passion and determination.

Expectedly, he has never assisted any photographers or learnt photography from any institutes, and whatever he has achieved so far is because of his focus and determination towards his work.

He has so far worked with top fashion campaigns like Bridal Asia and many more. Brands like The World Tour, Anand World, Bridal Asia, Bunkaari India, Fiyya, Threesome, and Lakme India Fashion Week have been part of his campaigns.

It was this creativity and desire to work differently that set him apart from other photographers.Another achievement was creation of a brand called OUTFITS, which was formed in 2008 as a designer label. Because photography took a major turn in his life and he did not have ample time to take up designing and photography at the same level, he created OUTFITS as his brand which caters to photography, styling services, and of course clothing.

Many infer OUTFITS is a clothing term and so they tend to get confused as to whether Ashish Sahu is a designer or a photographer. Ashish Sahu started his career as a designer, later became a fashion stylist and finally became a Fashion Photographer, and OUTFITS covers all these aspects.

Some of the designers who took part in the work on the calendar are Surraj Kathuria; Threesome; Kritika Dawar; Aditi Arora; and Omorfos. Bags and accessories were provided by Risa. The make up and hair partners were Adamo- Aanchal Gupta; JJ Make up & Hair; Kelly Gomes; Maxillin; Neeraj and Krishna Badmal. The models were managed by Starmodels and Mascot Models.