Keeping in mind the Indian
eating habit preference to enjoy food with their hands rather than spoon, fork
and knife, leading global hygiene company SCA has launched Tempo Smart Foodie
Campaign at the hand of Bollywood actress Karisma Kapoor.
As part of the campaign, the famed Dabbawallas of Mumbai
will reach out with Tempo tissues and hand sanitizers to all their smart dabba
food eating customers.
On the launch, Cecilia Edebo - Vice President Consumer Goods
SCA India commented, “Promoting good hygiene in sync with the local Indian eating habits , SCA brings a
smart way to enjoy food anytime and anywhere to the Indian market.”
As part of the campaign, Tempo also conducted the Be a Smart
Foodie Activity wherein participants were asked to select their favourite food
dishes and images of the same were put up on the SMART FOODIE Wall. Winners
were awarded Tempo gift hampers by the actress Karisma Kapoor!
The gorgeous Karisma Kapoor, who launched the campaign,
commented, “I am happy and elated to launch the “Tempo Smart Foodie campaign” with our city’s
dabbawallas. This campaign will reach out to all the smart foodies who enjoy
their dabba every afternoon! Tempo Hand sanitizers and tissues use kijiye, Kyon
ki dabba khaane ka asli mazaa toh haath se hi hai!!”
With this campaign
Tempo aims to reach out to all food lovers and be a companion to each of them
while they enjoy their favourite Indian food with their hands!
SCA is a leading global hygiene and forest products company.
The Group develops and produces sustainable personal care, tissue and forest
products. SCA launched its iconic Tempo brand in India last year, offering a
wide range of hand hygiene solution.
With the tissue market in India being at a very nascent
stage SCA has the ambition to shape and lead the hygiene market with its
premium quality of tissue combined with local insights based on Indian food
culture. SCA will invest extensively in making its Tempo products available to
Indian consumers at the right time at the right place.
No comments:
Post a Comment