Indian Federation for
Fashion Development (IFFD) recently launched its exclusive limited edition
Calendar for the year 2014 exploring high end fashion with 14 different
designers, which turned out be a huge fashion extravaganza.
To support this initiative AMR came onboard as presenting
Sponsor and ALPS as Make up Partner.
Shot exclusively by photographer Vipin Gaur, the calendar
features 12 best designers that scan the months of 2014 with their designs.
Through his lens Gaur explores the fantasies of each season when presented in
the high fashion where every element in each of the shots creates a story of
its own.
To add to the photography, Aamer Zakir, the renowned
International fashion consultant & stylist was roped in to ensure unique
styling along with Ishika Taneja & Gunjan Gaur for hair and makeup. Akassh K Aggarwal was responsible for the
incredible Jewellery designs. The impressive post production work was done by
Parmjit Singh.
The 12 photos that make up the 2014 Calendar show different
designs and depict high end fashion in all its grandeur. Designers without whom
this calendar won’t be possible are
Manoviraj Khosla, Rajdeep Ranawat, Raakesh Agarwal, Niket & Janee,
Manish Gupta, Niharika Pandey, Shantanu Singh, Shivani Singh, Rosy Ahluwalia
with Jewellery Designer Kavita, Jenjum Gadi, Nitya Bajaj, Sonia Jethely. With
his keen eye, Aamer along with IFFD has
selected these designers both in terms of their aesthetic rigour and for the
recurring references to the art of fashion.
The launch was hosted by Aamer Zakir & was attend by
who’s who of the fashion fraternity & Socialites, To name few Varija
Bajaj, Priyanka kakkar, Shankar Sahini,
Parul Grover, Liza Verma, Sudhir & sulakshna Monga, Amit Talwar, Meenakshi
Dutt, Salloli Kumar, Sandeep Marwah, Sunaina Vindra chibba, Shalini wahi
Chauhan, Ratika Seth and many others
Speaking about the first ever limited edition calendar by
IFFD, Director, Kiran Kheva, said, “The 2014 IFFD Calendar is a clear
expression and Aamer Zakir is its interpreter. Vipin Gaur portrays the 12
designs in sheer simplicity and class. The real venues were used where high
fashion make up by ALPS (Bharti Taneja) simply illuminate the overall scenes.
Bringing his own unique stamp jewellery to the project Akassh K Aggarwal helped
Vipin to captures the moment to present what is construed as high fashion.”
“At IFFD we take the most novel ideas and concepts and drive
them with passion and creativity and the limited edition IFFD Calendar 2014 is
one such idea. We aimed at creating a calendar which can satisfy the creative
urge of collectors and connoisseurs and become a prized possession in the years
to come. Calendars since long have become collectible items and this is exactly
what we aim to achieve with the annual IFFD limited edition calendar”, further
added Avinash Pathania, Founder, Director, IFFD.
Designer shoot with collection every month.
1. Manoviraj Khosla
2. Shivani singh
3. Rosy ahluwalia
4. Janjum Gadi
5. NIket & Jaine
6. Shantanu Singh
7. Manish Gupta
8. NIharika pandey
9. Sonia Jetly
10.Nitya Bajaj
11. Rakesh Aggarwal
12. Rajdeep Ranawat
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