Monday, December 16, 2013

Pakistani Designer Shehla Chatoor unveiled her Bridal Collection at PFDC

Pakistan’s most inspiring Designer “Shehla Chatoor “ recently unveiled her timeless bridals and trousseau wear, classy and elegant luxury prêt and edgy western wear at PFDC, The Boulevard. She is coming to India almost after two decades and for the very first time she is showcasing a capsule of her collections at PFDC, New Delhi store. This exhibition is more about tantalizing the fashion sense of Delhiites.

PFDC is Pakistan's premium fashion promotion body, which was floated in 2006 by a group of its top fashion designers. The store in Delhi's up market South Extension is their first outlet outside their home ground and stocks top designers like HSY, Sana Safinaz and Kamiar Rokni , Shehla Chatoor— more designers than even the Lahore outlet.

Fashion designer Shehla Chatoor began her eponymous luxury label SHEHLA with a Bridal Line alongside a Formal Trousseau Line 18 years ago in 1995.

Shehla's design house is world renowned for its revivalist and reinvention of age old mukesh, zardozi, gara and Kashmiri embroidery techniques to create ensembles that are timeless. Her design philosophy is based on an unflinching desire to create outfits which are unique, creative and timeless. Shehla’s western collection is the arty use of gold chains, leather and metal, which has now been adapted by many other brands.

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