Saturday, December 7, 2013

Celebrating the Spirit of the Season with GERMAN CHRISTMAS MARKET 2013

The Annual German Christmas Market, began with lot of zeal &; laughter at Indo-German Chamber of Commerce, New Delhi. Celebrating Christmas the German way has been the forté of the German Christmas Market and this year too this fun-filled Christmas market proved the same for the visitors. The two-day festivity takes place under the aegis of the German Embassy and is supported by the German School & Federation of Indo-German Societies in India.

The German Christmas Market is visited by more than 12,000 visitors every year.  It is aimed at providing an insight into what Christmas shopping is like in Germany - a unique show in view for the fifteenth successive year.  The highlights of the event this year were German Music, Christmas Carols, German Beer, Gingerbread House, German Roof Top Restaurant & Coffee Shop, Traditional German Christmas Cakes, Glühwein, Waffles, Potato Salad and German Sausages, a stunningly decorated venue, a delicately lit up Christmas tree, live band, lucky draw with exciting prizes, a pulsating kids zone with a painting competition and magic shows by a German magician, Janko Renos.  And to make the atmosphere all the more Christmas-like, there was `Santa Claus’ too distributing gifts to the little ones.
Over 100 exhibitors presented an exclusive palate of interesting lifestyle products and unique gifting ideas for the festive season. Christmas trees, decorations, candles, cards, souvenirs, jewelry, home accessories, art, handicrafts, exquisite cutlery and silverware, innovative paper products, designer wear and much more!
In the true festive spirit, German families and senior executives saw serving home- baked cakes, freshly baked waffles and other German specialities while the children from the German School participated in Christmas Choir. The two-day festivity takes place under the aegis of the German Embassy and is supported by the German School and Federation of Indo-German Societies in India.

“This is the event where CEOs and senior representatives of International Corporations, Ambassadors and distinguished dignitaries from various foreign embassies and trade commissions meet over chilled German Beer and Sausages, while their families shop exclusive lifestyle products and enjoys the excellent ambience”, states Mr. Guido Christ, Deputy Director General, Indo-German Chamber of Commerce, New Delhi.  German Christmas Market is also a way to promote trade and cultural relations between the two countries, sums up Christ.

The German Christmas Market has over the years proved to be a successful launch base for companies to test market their products and gain a hands on experience by interacting with their target clients. German Auto giants like Audi have exquisitely presented their state of the art cars, while the German travel giant TUI has floated its exciting travel ideas alongside many other well-known German companies participating at the event.  

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