Stage set for 2nd edition of Premia India Runway Week

Fashion is not only to make an individual more elegant, but also to reassure them, give them confidence. In fact, true style is a way to say who one is without having to speak, because as actress Audrey Hepburn once said, elegance is the only beauty that never fades.

As the late fashion designer Alexander McQueen said: "It’s a new era in fashion - there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together."

But designers of today are also conscious that soon as a fashion is universal, it is out of date. They are therefore constantly designing and burning the midnight oil to come up with new ideas.

Realizing the important role that established fashion designers can play in this, the Indian Federation for Fashion Development (IFFD) was set up to expose the younger and newer designers to the best in the world of fashion.

And with this in mind, the Indian Federation for Fashion Development(IFFD) has slated the second edition of Asia’s youngest fashion trade event, the Premia India Runway Week Summer Edition (PIRW SE 2014) from April 16 to 18, 2014, at the Talkatora Stadium in New Delhi.

The Premia India Runway Week will provide a platform created for the designers of tomorrow to showcase their talent in an industry event that will target domestic and international buyers and media.

The participants in the fashion shows are themselves a virtual who’s who of those who design all the latest styles that become fashion statements. They include Sonia Jetley, Shruti Sancheti, Asif Merchant, Rajdeep Ranawat, Swati Modo, Niket & Jannee, Stylion by Manish Gupta, Rosy Ahluwalia, Sandip & Anju Chanana, Ramesh Dembla, Pluss by Sandeep Aggarwal, AUM by Nishu Jain, Aashna Vikrant, Shivani Singh, Akaash K Aggarwal, Charas by Ankur & Sonia, Kavita Gogna, Ritu Chhabra, and Crescent by Faraz Manan.

While Premia is the Title Sponsor, Shree Rajmahal is the Associate Sponsor, and Audi is the Automobile Partner.

The show and exhibition space will provide these designers a dynamic platform to interact and develop lucrative business-driven relationships with the domestic and international industry as well as celebrities who are known for their fashion statements, and opinion leaders.

The Indian Federation for Fashion Development will arrange runway shows and premiere fashion content that enables the connoisseurs of the latest in fashion to discover new and innovative ideas.

Speaking on the occasion of announcement of the dates, IFFD Director Avinash Pathania said, “PIRW is a young platform for young designers to showcase their exquisite collections to bulk and retail buyers, media, and fashion connoisseurs.”

Kiran Kheva (Director, IFFD) added “After a very successful first edition, we are looking forward to an even more successful second edition of summer collection. The second edition Of PIRW shall witness a different scale of creative canvas and a new dimension to the business and establishing PIRW as a distinctive brand in Indian fashion industry."

Tarun Shienh, Managing Director of the Premia Group said, “You live only once. So friends lets live this life in grand style at PREMIA INDIA RUNWAY WEEK where fashion meets talent. Let’s make it large.”

Mr. Pradeep Goel, MD Shree Raj Mahal Jewellers, the Associate sponsors of the event quips, "We intend to promote the Indian Fashion Industry and upcoming designers by providing a large platform like 'Premia India Runway Week' that can create a milestone for Industry as well as Shree Raj Mahal Group. We are honoured to be a part of this event, and consider it a unique opportunity for us to bring together the Indian Jewellery and Fashion Industry."