Fiat Group Automobiles India Private Limited (FGAIPL) is
introducing a surprise for its customers this festive season as it launched the
Linea Classic today. The car will retain exclusivity and will evoke a sense of
pride & fulfillment in the customer. The car will be available at an
unbeatable price.
FIAT has come out with this celebratory offer keeping the
consumers’ sentiments and their needs in mind where they can avail maximum
benefits at an unbeatable price. The beautiful Linea Classic is be available in
5 colours namely Oceanic Blue, Tuscan Wine, Minimal grey, Hip Hop Black and
Pearl White in 1.4L petrol engine – Classic variant and 1.3L Multijet diesel
engine – Classic and Classic+ variant. The new FIAT Linea Classic has best in
class features and class leading equipments such as Hydraulic Power Steering,
Programmable speed limit buzzer, Dual Parabola Headlamps, Fire Prevention
System and many others that are going to delight its owners.
Speaking on the launch, Mr. Nagesh Basavanhalli, President
and Managing Director-FIAT Chrysler Operations India said, “FIAT India has
exciting plans for this festive season. To celebrate and share the festivities
with our customers, we have launched the Linea Classic which will give them the
luxuries of a sedan at the price range of a hatchback. India is an important market
for us and this endeavour is an important step for FIAT in that direction. We
are optimistic about our prospect for growth in the Indian car market, which is
rapidly becoming one of the major markets in the world. With the launch of the
Linea Classic, an expanding dealer network and upcoming marketing initiatives,
we will be in a strong position to capitalize on this growth. This car will be
an attractive offering for the customers at a very affordable price and we plan
to reach the incumbent and prospective customers in all the cities through our
79 exclusive dealerships in the near future.”
The car is available in three variants: 1.4L Petrol Classic,
1.3L Multijet Classic and 1.3L Multijet
Classic+ at affordable price ranges.
FIAT has engaged with incumbent and prospective customers by
communicating the journey of brand FIAT in India and highlighting the latest
developments namely rapidly expanding independent dealership network, 24X7 road
side assistance, phase wise national check up camps and a new service warranty
package.
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