Katrina Kaif showcases Raga Pearls in its latest television commercial

Eyes meeting across the room and a charming welcoming smile are what lead to a memorable encounter in the latest commercial from Titan Raga. The latest campaign pays homage to a woman who soaks in life, lives every moment to its fullest and lets the magic and romance of the world etch her path. In this portrayal, the Raga woman takes a journey that unexpectedly opens doors to self-discovery and the joy of surrendering to the moment. Echoing the ethos of brand Raga and the new Pearls collection, this TVC embodies all the values of grace, femininity and sensuality. These values make their way into its exquisite timepieces and reflect in its communication. Reasoning with this, the brand has evolved from being associated with special occasions to one that celebrates all the special moments in a woman's life.

Set on a moving train, the commercial opens with Katrina locking eyes with a stranger who draws her in. She playfully shares a memorable encounter with this handsome stranger as they communicate in languages that neither of them understand, over a simple cup of tea. After a delightful conversation, and as her male acquaintance is bidding her goodbye, Katrina says she has no words to express this moment - after which she dwells on this special memory while clutching on to her Raga Perola watch. More than just a flirtation encounter, a memory is created that echoes in the brand's celebration of 'Ek khubsurat rishta'.

Speaking about this unique TVC, Mr. Rajan Amba, Global Marketing and Product Head, Titan Company Ltd. said, "Brand Raga stands as a tribute to the beauty and sensuality of Indian women. This new commercial through an alluring story is an attempt to recreate every woman's dream of a romantic encounter with a handsome stranger and explore a new dimension of relationships. The Raga Pearls watch in this film is a symbol of the precious moments a woman experiences in her relationships."

Joono Simon, Executive Creative Director , Ogilvy South shared his views on the commercial, "Everyone dreams of a chance encounter with an attractive, nameless stranger on a journey. The creative potential of this alluring fantasy has been explored brilliantly by movies and literature many a time. In the new commercial for Raga, we are trying to explore this accidental rendezvous between two absolute strangers. It celebrates the sensuous and spontaneous spirit of a woman and her Raga".

Delicate craftsmanship and the classiness of pearls come together to form the Raga Pearls collection. In a beautiful harmony, alluring designs and cultured pearls comes together to create jewellery, in the form of classic watches, for moments to cherish.