TOPSHOP made its first ever Christmas collection debut on
the runways of Singapore’s Biggest Fashion Event: Digital Fashion Week Singapore 2013 which was
also enjoyed worldwide live on YouTube.
TOPSHOP remains at the forefront of fashion trends and
technology through its partnership with Digital Fashion Week Singapore 2013 by
utilizing social media channels to present rich and beautiful fashion content
to consumers.
“I am delighted TOPSHOP is part of the Digital Fashion Week
Singapore2013 experience. The show will present a selection of my hand-picked
Christmas Essentials which will also be shoppable in our Knightsbridge store in
an Edited Space.” – Emma Farrow, TOPSHOP Design Director before the show.
Inspired by grunge patterns from the 80s and early 90s with
a renewed interest in the punk looks of fishnet, solid and sheers in Paula
Yates’ signature cocktail tulle dresses, the Christmas collection was styled in
the shape of layering pieces together to create a collection of newness that
highlights affordable luxury while premium looks are inspired by Japanese
origami and kimono dressing.
The runway show was styled by stylist, Siobhan Lyons, and members
of the public got a chance to win front-row tickets to TOPSHOP’s Christmas
collection debut by spending $150 net at TOPSHOP. The spectators also looked celebrities dressed by TOPSHOP UK’s Personal
Shopper, Danielle Cauwood, at Digital Fashion Week Singapore this year.
“TOPSHOP is always one of the brands in London Fashion Week
that the fashion industry looks forward to and we are honoured to have them on
board with us at Digital Fashion Week Singapore this year.” Charina Widjaja,
Project Director of Digital Fashion Week Singapore.
In conjunction with Digital Fashion Week Singapore2013,
TOPSHOP Singapore also launched their Google+ page (+TOPSHOP Singapore) to
provide TOPSHOP consumers with exclusive content regularly.
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