Qutab Minar turned BLUE on World Diabetes Day

For World Diabetes Day , The Vedic Collection, a wellness brand took an initiative through “Diabathon” an awareness drive which they are undertaking from this year with the objective of educating people about the disease. The events will be targeting society at large in-order to help control and prevent diabetes. This initiative is solely to promote Social Wellness.

To flag off this initiative the Qutab Minar was illuminated on 10th November, 2013 in BLUE to depict the idealogy of World diabetes day. The initiative has been taken by Ms. Divita Kanoria, Chief Wellness Officer, The Vedic Collection. The illuminating of the Qutab Minar is to take forward the annual Diabetic Awareness Campaign by The Vedic Collection through various activities in support of World Diabetes Day each year.

The brand has also introduced special organic fabrics which are infused with 25 herbs that helps in the treatment of this disease. Few of the herbs infused are White gourd(increases appetite & clears kidney), Screw pine (kewda-perfume & stimulant), Clearing nut tree(nirmali-purifies), kadamba(natural dye), saptachakraa (anti diabetic properties) etc. Also, they are constantly innovating with natural products that have proven benefits to lower body sugar levels.

India is home to 62 million diabetics, second only to China which has 92.3 million diabetics. By 2030, India's diabetes numbers are expected to cross the 100 million mark, according to a 2012 report by International Diabetes Federation. More worryingly, WHO projects that in the next 10 years, deaths by diabetes will increase by 35%.

Diabetes is a chronic disease that occurs when the pancreas does not produce enough insulin, or when the body cannot effectively use the insulin it produces. The disease exposes a person to heart attack, stroke, amputations, nerve damage, blindness and kidney disease.