ZEN forays into the Full High Definition family with 'AMAZE'

ZEN mobiles recently launched its latest Ultrafone AMAZE 701 FHD through a first ever social launch for a phone. Ultrafone AMAZE 701 FHD is powered by 1.5 GHz quad core turbo processor and the latest Android OS 4.2 Jelly Bean at an aggressive price of Rs.17,999/- The Ultrafone AMAZE 701 FHD also boasts of an 8 MP front camera and 13 MP rear camera.

The smartphone market is booming and makers are innovating with each product; every passing day to cater to the evolving taste and preferences of the customers. It has become imperative for every maker to introduce the best of their products. Keeping pace with the industry, Indian smartphone maker Zen Mobile (Teleecare Group), one of the top ten mobile brands in India, today added a Full High Definition (FHD) Smartphone to the family of its Aspirational Ultrafone series titled 'Amaze'. The handset pushes the limits of the aspirational smartfone with its unique technology, content, design and high quality and an impressive and innovative user interface.

Ultrafone AMAZE 701 FHD has been launched at a hugely competitive introductory price of Rs. 17,999/- and comes with the latest version of Android i.e. 4.2 Jelly Bean Operating System. With an ultimate display quality, the Ultrafone AMAZE 701 FHD sports a 5-inch full HD 1080p display and boasts of Gorilla Glass 2 which is engineered to provide a combination of thinness, lightness with damage resistance properties that are industry defining features for its unique segment.

Designed for faster browsing, the 3G enabled Ultrafone AMAZE 701 FHD is powered by a 1.5 GHz Quad-core Turbo processor. With (5") IPS capacitive screen with in plane switching for better viewing angles and visibility makes the running picture clearer. With OGS (one glass solution) display, 8MP front, 13 MP rear camera with high intensity flash, ZEN is already bringing the best of technology and design across a range of premium smartphones.The 8 MP front camera is a very unique feature and cannot be found in most handset across brands.

The Ultrafonewill give users speed, power and revolutionary technology. The magnesium frame of the phone makes the phonelighter, stronger and more durable. The phone with battery weighs only 140 gms which is one of the lightest in the category. The device offers powerful Web browsing capabilities and long-lasting battery life (2050 mAh)allowing customers to browse the Web and watch videos without worrying about draining their device's battery.

Keeping in mind the requirements of today's society, this new Ultrafone comes with 1 GB RAM for your storage needs.It also comes with a 16 GB ROM on board expandable up to 64 GB.

Aside from its size, the handset brings other big changes, including 4 Way Panorama view, accelerometer and G- Sensor for better gaming experiences and tilt view, Proximity Sensors which help to display on/off while on a call, a magnetometer and ambient light sensors.

The phone also comes with a unique smart cover which enables user to use features such as

1.SmartCalling: Accept or Reject incoming calls without opening your smart cover,

2.Smart missed notifications: Get notified of your missed message and call events without opening your smart cover,

3.Smart other notification: It can display the clock,date time and display and other status icon like battery ,network,wifi, Bluetooth etc. Zen also offers three screen protectors for the phone.

The smartphone supports all the popular connectivity options such as Wi-Fi, Bluetooth, 3G, A-GPS and also features a micro USB port.

Announcing the launch, Mr. Deepesh Gupta, Managing Director Zen Mobile, said, "We strive to improve communications quality for mobile phone users with our innovative products. With the Zen Ultrafone 701 FHD, we continue with our promise to bring something aspirational to this very competitive segment of smartphone market of our country. We take pride in bringing pioneering technologiesto the mobile users of today, which is in line with transforming their constantly evolving mobile experience. Our motive is to make every Indian a part of the mobile revolution with innovative, stylish and feature rich phones. For anyone who wants to be creative, expressive and unique, Amaze is the ideal device available at the most affordable price".

ZEN Mobile's innovative offering will appeal to both individual and business customers who desire a data rich experience. This offering reiterates ZEN's efforts at providing great value for money for customers.