It was a star
studded night at Blackberrys Sharp Nights event when the latest sensations of
bollwood Abhay Deol, charming Siddharth
Malhotra and stellar performer Aditya Roy Kapoor rocked the ramp during the
launch of Fall Winter 2013 collection at Blackberrys Sharp Nights –
Progressive, at an exclusive, closed door fashion extravaganza on 4th October
at Mehboob Studio, Mumbai. Themed as Progressive, the concept celebrated the
best of new age cinema.
Moreover, Mixing
live beats for the crowd was B.L.O.T who jammed with rock chic Shruti Hassan.
They were cheered on by the crowd as the night progressed. Blackberrys has been
known for the ‘twist’, ‘for challenging norms’ and walking the unbeaten path.
With the brand’s mantra of ‘Go Sharp’, this concept is another novelty from the
brand.
The brand had earlier
showed the world a promising glimpse of Blackberrys Sharp Nights progressive.
Bare chested men lined up and walked down the Linking Road stretch as they
unveiled Blackberrys Sharp Nights campaign visuals at bus stops and finally
reached the store to unveil the store façade. The dashing men were then styled
in red carpet tuxedos as a cheering crowd looked on. Mr Sunil Goklani, VP –
Retail said on the occasion, “from dressed down to dressed up tuxedo look was
the idea behind this event and it ties in with the thought of the sharp nights
event.” After such traffic stopping preview the brand truly delivered an
outstanding show at the Blackberrys Sharp Nights Progressive.
Speaking on
the occasion, Mr Yogesh Tiwari, VP Marketing- Blackberrys said “Ever since its
inception in 2012, we’ve seen three season’s so far and in our fourth season
themed Progressive we have got young stars of cinema. We are very humbled by
the response we’ve been getting from all quarters and it makes us immensely
proud to have turned an idea into one of our most successful properties.
Through Blackberrys Sharp Nights we create a platform to celebrate success
stories from different genres and it gives us immense pleasure to be
celebrating the future stars of Indian Cinema. We will continue to bring the
best of different worlds in this platform while delivering sharpness at its
best.”
The fun filled night saw the brand live up to
its motto “Go sharp” as models strutted down the ramp in a collection that
featured the classic gentleman’s style in an evolved fashion. Bow ties, tweeds,
checks, tartans, sharp trousers and colorful chinos all mixed and put together
in a style fitting a Blackberrys man.
Abhay Deol,
known to deliver clever performances in off-beat cinema and also known for his
sartorial sense of style said, “I am extremely glad that I get to be a part of
the glorious tribe of Blackberrys men. Apart from the fact that the brand truly
delivers great style and fits, it’s commendable that we’re celebrating
Progressive cinema. Indian Cinema has truly opened up to new ways of storytelling
and it feels great when that change is being recognized and encouraged.”
Siddharth
Malhotra who made a promising debut with SOTY added, “I have always liked the
brand for their smart and sharp formals but to be a part of such an important
event is a humbling experience. The event truly stands out in terms of its
unique quotient and the crowd truly shows the standard they’ve set, I am
totally enjoying being a Blackberrys man.”
Commenting
on the Sharp Nights Progressive, Aditya Roy Kapoor who garnered remarkable
success with Ashiqui 2 said, “I truly believe that for a brand like
Blackberrys, Sharp Nights is the most fitting concept to engage the Blackberrys
man who is young, fun, edgy and of course very stylish. I am very excited to be
a part of this event and I hope that it gets bigger and better.”
Blackberrys Sharp Nights (BSN) in the past three seasons has showcased an interesting mix of celebrities like Arjun Rampal, Ayushmann Khurana, Karsh Kale, Anushka Manchanda, Imtiaz Ali, Rohit Shetty, Kunal Kohli and Madhur Bhandarkar and Farhan Akhtar bringing together sharp men from music and cinema.
No comments:
Post a Comment