Wednesday, October 9, 2013

Anupamaa Dayal gives a perfect start to Wills Lifestyle India Fashion Week SS 2014

The most awaited fashion extravaganza of India, ‘Wills Lifestyle Fashion Week Spring Summer 2014’ finally kick started at Pragati Maidan in Delhi with the showcase of designer Anupama Dayal’s fairy collection which left the spectators mesmerized.

The melting pot of Anupama's electric inspirations created an inspiring and cultural collection of fetishistic fashion, attaching to us the roots of India and at the same time making us international urban nomads.

Anupamaa's collection was just like a revival of the ancient, almost forgotten hand printing and needle craft techniques of India. Her style is vintage meets bold and western.

The print stories of Anupamaa's style were electric and she utilized one of her favourite techniques in her collection, which were the ancient hand printing technique using wooden blocks to leave the spectators ablaze. The wooden blocks are hand carved based on Anupamaa's hand drawn sketches. The blocks are then dipped into dyes and placed on pure fabrics like silk and cotton.



The craft of mixing and cooking colours was the most crucial part of the printing process of Anupamaa's collection. 

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