Noted designer Rajdeepp Ranawat will unveil his latest Spring/Summer 2014 Collection at the upcoming Wills Lifestyle
Fashion Week 2013, where the spectators will discover a tropical elegance laced
with elements of the playful Rococo era preceded by luxury. Creating an unusual
cocktail, the Spring Summer 2014 collection by Rajdeep Ranawat will blow you
away on a journey to a sultry grove, rich with bamboo thickets, juicy fruits,
vivid flowers and exotic birds; intercepted with the lighthearted themes and
intricate designs of Rococo.
Taking two distinctly different themes Rajdeep Ranawat
creates a collection that has a more jocular, florid and graceful approach.
With ornate and strong usage of creamy, pastel-like colors, asymmetrical
designs, curves and gold, interlaced with tropical elements the collection has
a fresh and unique feel ideal for the spring summer of 2014.
The essence of "Rococo goes Tropical" can be seen
through the playfully designed prints and embroideries, which are total works
of art. The elements of both are used in such a way as to create a teasing
dialogue full of elusive and camouflaging language and gestures; and are
further enhanced with flowing yet feminine garment silhouettes. Highlights of
Swarovski elements acts as accents through out the collection and hints of
intricate sheathing seen through out the collection in motifs of nature add to
an element of rococo.
The delightful range of Accessories by Geetanjali Ranawat is
a feast to the eyes. With intricately sequined tropical bird inspired clutches,
lace and print with leather accent totes further encrusted with dimensional
orchids, geometric beaded clutches along with digital print and Swarovski
embellished wrist bands. The Bird and orchid headbands too are a treat to be a
trend for the upcoming summer of 2014.
The latest photo campaign was painstakingly shot at the
stunning locations of Nubra Valley in Leh-Ladakh. The designer and his team travelled
all the way to the interiors of the untouched valley to enhance the collection
with its breathtaking backdrop of multi faceted terrain, mountain ranges,
canyons, sand dunes and rivers with fresh hues to make anyone dream of the
perfect summer, that only complimented the colors and motifs of the collection
itself.
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