One of India’s most prolific and influential superstars, the
inimitable Rajinikanth, makes his much awaited debut on Twitter . This also
marks the superstar’s debut in the digital space. CA Media Digital’s first
venture, Fluence - India’s leading celebrity digital network, will manage
Rajinikanth’s digital interests, to further create and leverage the Thalaivar’s
social presence. Twitter users around the world can follow and converse live
with India’s original superhero, superstar Rajinikanth by visiting
Twitter.com/SuperStarRajini or @SuperStarRajini on their Twitter app.
Fans can also follow the actor's Twitter account by simply
dialling, or giving a missed call at 080 6700 6666 to access their idol’s
Tweets, which is possible due to a global integration between Twitter India and
ZipDial.
One of India’s most influential and bankable movie stars,
Rajinikanth's mass popularity and appeal is largely drawn from his mannerisms
and stylized dialogue delivery. He has received India's third highest honour, the
Padma Bhushan, for his contribution to Indian cinema.
Salutation to the Lord. Vaṇakkam aṉaivarukkum !! A big thank
you to all my fans. Excited on this digital journey http://t.co/79ea6MrDe3
— Rajinikanth (@superstarrajini)
A cultural icon, the normally reticent superstar is looking
forward to interacting with his fans on the platform. “I have always believed
that my career graph is a miracle I owe my fans. I have been contemplating
joining the social media platform for a while to connect with them, hear what
they have to say and share my thoughts.
Unfortunately I never got around to it until now. By partnering with
Fluence I am confident that I have the best team and the best guides who will
help me connect with my audience” said the Superstar. "I decided to start
with Twitter because I felt that the platform is abuzz with all the news and
the trends that happen across the globe and I'm told that this is where all the
best Rajini one liners are!” he added.
Excited about the association, Ashish Joshi, VP Digital
& Business Head – Fluence said “We are thrilled to partner with the
enigmatic Rajinikanth. The digital landscape is exploding and when you work
with Thalaivar the possibilities are endless. Twitter is the first step in
building and growing his online presence and getting all the fans out there to
directly engage with the phenomenon that is Rajinikanth. We will work closely
with him to broaden the horizons of the digital landscape to create interesting
and entertaining consumer facing properties that will engage the fans in a way
that only Rajini sir can.”
Said Twitter's India Market Director, Rishi Jaitly,
"Twitter is the world's leading real-time information network where users
discover and converse with the people, organizations and media that interest
them. This is truly an "only-on-Twitter" moment as Superstar
Rajinikanth’s debut on Twitter also marks his debut in the digital space more
generally. We welcome Rajinikanth to Twitter, are happy to support his launch
on the platform and look forward to watching him use our mobile service to
engage in live, public conversations with fans and other icons around the
world."
To make Superstar Rajinikanth’s debut on Twitter more
exciting; fans from all over the world, who follow him on twitter
@SuperStarRajini in the first week, will receive a ‘WelcomeGraph’, a
personalized welcome picture from the icon.
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