DVAR – the luxury multi-designer House of Fashion opened its
doors today amidst great fanfare to the connoisseurs of style and the fashion
forward of the city of Mumbai. Located in the heart of Juhu, DVAR meaning
Gateway to Happiness is presented by Vijayta V Gandhi and Parth M Sanghavi. A
distinctive store that infuses the design sensibilities 24 celebrated names in
the world of fashion, DVAR features the best of haute couture, luxe, bridal,
ethnic and contemporary wear.
The launch event hosted at the store was attended by Payal
Rohatgi, Ragini Khanna, socialite Aarti Surendranath, Schauna Chauhan, actor
Kunal Kapoor along with Naina Bachchan and Jaya Bachchan.
Excited about the launch, Vijayta G Gandhi, co-partner DVAR
commented, “DVAR as an Idea was to bring together designers who define luxury
Indian Couture, and to create a fashion experience so definitive personal and
exclusive that the consumer will always find what need. DVAR defines an idea of
Luxury that is not necessarily expensive; but something that is unique rare,
precious and most importantly suits your style”.
The hub of couture, DVAR transforms clothes into an art
form. Located in the heart of Juhu, DVAR meaning Gateway to Happiness is aptly
named; a Melting Pot of Designs and Products the store houses styles that
appeal to various tastes and palates while creating a Luxurious Shopping
Experience for Women of all ages.
The essence of DVAR lies in the coming together of some of
the most creative, renowned and celebrated names in the world of fashion. Infused with the artistic inspirations of
Gauri-Nainika, Gopi Vaid, Arpita Mehta, Amit GT, Aarti Vijuy Gupta, Anju Sant Kumar, Charu
Parashar, Deepika Govind , DNA Jewels by Anup Shah, Dolly J, Manish Chotrani,
Garema Nagpal, Jayanti Reddy, Ritti Khanna, Sangeeta Kilachand, Shivani Tijori,
Siddhartha Tytler, Sonal Ko radia, Vidhi Kejriwal and Zanaiya by Shouger; the personality of DVAR
extends to its designers.
DVAR is spread across an area of 1500 sq. ft. built up area
and has a unique wall for each of its designers – a unique concept practiced in
the meccas of fashion Milan and Paris. The premium section of the store is
curated by Ramola Bachchan; from the Antique Gate that has been sourced and
revamped from the ruins of a Palace near Old Delhi, to the Interiors with
creams & golds, everything at DVAR is ethnic in its existence and Modern in
its appeal.
DVAR also houses a Beautiful Bridal Lounge that offers
traditional lehengas, Indianised gowns and anarkallis to suit every shape,
along with dazzling Semi-Precious Jewellery & flamboyant Clutches to befit
every occasion. It also stocks an In-House Range of EXCLUSIVE FOOTWEAR
specially crafted for Indian feet, keeping the comforts and styles of Indian
Women and the need to look chic and beautiful, courtesy Shoe - Couturist Vidhi
Kejriwal.
Every month DVAR will celebrate one Indian Designer who has
flavored seasons with their creations and made a name for themselves across the
world. Celebrated designer AMIT GT, who
has dressed Beauties like Carmen Electra, Eva Langoria and Sonakshi Sinha to name a few will be the first ‘Designer of
the month’ at DVAR all through the vibrant month of May.
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