Friday, September 27, 2013

Fiat forays in the entry level Sedan segment with the “New Linea Classic”

Fiat Group Automobiles India Private Limited (FGAIPL) is introducing a surprise for its customers this festive season as it launched the Linea Classic today. The car will retain exclusivity and will evoke a sense of pride & fulfillment in the customer. The car will be available at an unbeatable price.

FIAT has come out with this celebratory offer keeping the consumers’ sentiments and their needs in mind where they can avail maximum benefits at an unbeatable price. The beautiful Linea Classic is be available in 5 colours namely Oceanic Blue, Tuscan Wine, Minimal grey, Hip Hop Black and Pearl White in 1.4L petrol engine – Classic variant and 1.3L Multijet diesel engine – Classic and Classic+ variant. The new FIAT Linea Classic has best in class features and class leading equipments such as Hydraulic Power Steering, Programmable speed limit buzzer, Dual Parabola Headlamps, Fire Prevention System and many others that are going to delight its owners.
Speaking on the launch, Mr. Nagesh Basavanhalli, President and Managing Director-FIAT Chrysler Operations India said, “FIAT India has exciting plans for this festive season. To celebrate and share the festivities with our customers, we have launched the Linea Classic which will give them the luxuries of a sedan at the price range of a hatchback. India is an important market for us and this endeavour is an important step for FIAT in that direction. We are optimistic about our prospect for growth in the Indian car market, which is rapidly becoming one of the major markets in the world. With the launch of the Linea Classic, an expanding dealer network and upcoming marketing initiatives, we will be in a strong position to capitalize on this growth. This car will be an attractive offering for the customers at a very affordable price and we plan to reach the incumbent and prospective customers in all the cities through our 79 exclusive dealerships in the near future.”

The car is available in three variants: 1.4L Petrol Classic, 1.3L Multijet Classic and  1.3L Multijet Classic+ at affordable price ranges.

FIAT has engaged with incumbent and prospective customers by communicating the journey of brand FIAT in India and highlighting the latest developments namely rapidly expanding independent dealership network, 24X7 road side assistance, phase wise national check up camps and a new service warranty package.