Saturday, September 28, 2013

Diva’ni: India’s first cinema inspired fashion label, launched on the occasion of Yash Chopra’s birthday

Diva’ni, the brainchild of YRF (Yash Raj Films) and KBSH Pvt. Ltd. was unveiled ata star-studded gathering today at the Yash Raj Studios as a tribute to the veteran director, Yash Chopra on his birth anniversary. The extravaganza witnessed the who’s who of both Bollywood as well as the fashion coterie coming together to salute the legend who gave romance a whole new meaning in Indian cinema.

The magnificent fiesta was a visual treat to the audience showcased througha blendingof elegant fashionwith lights and sound to re-create a saga of love. The show began with a special screening as a tribute to Yash Chopra’s vision of bringing out the best in his heroines followed by his effervescent divas walking the ramp wearing Diva’ni, unraveling an exceptional story of romance in each ensemble.

The key highlights of the night were the 65 Diva’ni ensembles showcased on the ramp, transporting the entranced audience to the majestic world of traditional Indian weaves, exquisite zari, the vibrantRajputanagottapatti,the evergreen sequenced handwork, the bespoke hand-paints, the ethereal Dhakai nets, the ancient Kashmiri and Gara art and the very elegant multi huge crystals presented with a contemporary twist. Watching nine divas, Rekha, Sridevi, Madhuri Dixit, JuhiChawla, Rani Mukherjee, PreityZinta, Katrina Kaif,  Anushka Sharma and Parineeti Chopra, gracing the event adorning Diva’ni, each representing a different era of Indian cinema,along with Shahrukh Khan, was a breath-taking experience.

Gracing the occasion, Mrs. Pamela Chopra said, “I am so delighted and pleased that all the wonderful divas, friends and family could join me in celebrating my husband’s birth anniversary together this evening. Today’s special commemoration is most befitting and I couldn’t have asked for anything more. My heartfelt thank you to all!

Exuberant on the occasion, Mr. SurinderDhir, Chairman, KBSH Pvt. Ltd. said, “In all my years, I have also wondered just when and where fashion and cinema would cross paths. Diva’ni is like a dream come true for us, the result of over 15 months of rigorous hard work and planning. I strongly believe that Diva’ni is a redefining moment in India’s fashion voyage. In terms of above par quality,in terms of new and newer fashion, and in terms of a whole new genre of style and grace.

Each Diva’ni outfit echoes a woman’s desire to be herself and express her innate emotions, inspired by romanticism, classiness and the hint of sensuality from Bollywood. It promises to fulfil her aspirations and make her feel like a true Diva, giving her soul wings to freely express her true self, through the different ensembles crafted with love by team Diva’ni. The craftsmanship exemplified within the brand’s design philosophy is as priceless as the woman who adorns it.