Thursday, September 26, 2013

Delhi’s Prachi Mehta wins ‘Benadryl BIG Golden Voice’ contest organized by 92.7 BIG FM

Prachi Mehta from Delhi was emerged as the winner of ‘Benadryl BIG Golden Voice’ contest organized by 92.7 BIG FM, India’s No. 1 radio network to explore new singing talents. The unique and first-of-its-kind radio-based talent hunt was organised across the network’s 45 stations and witnessed participation from thousands of aspiring singers. Abhijeet Bhattacharya, the Golden Voice of Bollywood, judged the final round and chose Prachi from eleven shortlisted participants, as the ‘Benadryl BIG Golden Voice’ of the country.

The genres of classical, semi-classical and light music that include ghazal and folk are 23-year-old singer’s strengths. She started learning music at a tender age of four at the well known Pandit Shambhu Maharaj Kathak Academy in Delhi, participating in numerous singing competitions over the years, and winning accolades for the same. While studying at Lady Shri Ram College, Prachi took part in almost all major singing competitions at college festivals around the country. At Benadryl BIG Golden Voice, her first reality singing show, she beat talented singers from all over India.

As a winner, Prachi made an outstanding stage debut at New Delhi’s Dilli Haat, Pitampura on Sunday 15th September 2013, performing some of the most beautiful songs and charming an audience of over a thousand people with her melodious voice. The fantastic opportunity came Prachi’s way as 92.7 BIG FM partnered with ‘Dilli Singing Star’, bringing together the capital’s finest singing talent to spread awareness about HIV/AIDS and educate people about the symptoms, causes and prevention of the pandemic.

Singing live and like a true star as she made her stage debut, Prachi’s spellbinding performance drew a packed house and endless praise from New Delhi’s discerning music-loving fraternity. Singing an assortment of perfectly chosen songs ranging from good old dance numbers to soulful melodies, the repertoire included hits such as ‘Paan Khaaye Saiyaan Hamaar’ among others.

92.7 BIG FM’s well known RJ Deepak ably backed Prachi’s performance with an engaging quiz, distributing movie tickets and vouchers as audiences enjoyed the evening of music and song.

Speaking about winning Benadryl BIG Golden Voice, Prachi Mehta said, “Without a doubt, winning a talent hunt like Benadryl BIG Golden Voice has been my biggest achievement and the best thing to have happened to me! I feel all my years of learning music are finally bearing fruit. Participating was a wonderful experience and I have learnt a lot through the reality singing show. The competition was not easy since most contestants had very good voices and a strong background in music. I think my versatility was an important ingredient and something that is my strength. I am thankful to 92.7 BIG FM for realising my potential and giving me a platform to showcase my talent.”

Speaking about Benadryl BIG Golden Voice, Mr. Tushar Murdeshwar, Vice President – Marketing, Consumer Division, Johnson & Johnson Ltd. said, “We are pleased to have associated with a very unique talent hunt like Benadryl BIG Golden Voice, and through it, provide an exhilarating yet significant and genuine platform to help identify and promote young hidden talent from all over India. We would like to congratulate Prachi and wish her the best as she embarks on an exciting musical adventure.”

Speaking about Benadryl BIG Golden Voice, Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, "92.7 BIG FM is proud to have announced Prachi Mehta as the winner of Benadryl BIG Golden Voice and successfully complete Indian radio’s first ever reality show. We express our gratitude to the very popular Abhijeet Bhattacharya for being such a significant part of the contest, collaborating with us at every step, and judging the critical final round. We are delighted that Benadryl BIG Golden Voice provided many gifted voices a platform to show case the immense talent they possess and listeners an opportunity to enjoy fresh and exciting content they thoroughly enjoyed. We hope to continue to offer top-notch, award winning content through 92.7 BIG FM.”

In addition to giving gifted voices across India an opportunity to participate in a singing talent hunt, ‘Benadryl BIG Golden voice’ also gave listeners of 92.7 BIG FM a chance to enjoy path breaking content in the form of a unique voice hunt.  The award winning radio station continues to charm listeners by celebrating what’s evergreen and treasured by the masses in line with its tagline of ‘Hit the, Hit Rahenge’.