Thursday, September 19, 2013

Spanish Company Skeyndor launched its product range in India during Professional Beauty India 2013

One of the world’s topmost skin care brands is all ready to roar aloud in the Indian beauty market with its latest innovative range of Power C+ Combination, which is claimed to be the most powerful anti-oxidant combination till date. Skyendor's Power C+ Combination is all set to mark its dominant presence in the Indian beauty domain with its launch slated on 3rd September. Not surprisingly, the brand chose one of the largest beauty related trade exhibitions of India as its launch pad, namely, 
Professional Beauty India, 2013.

Declared to be held in the first week of September, the event has been touted as the biggest talk of the town, not only because of its worth for the local beauty and wellness industry, but also due to its wide scope which involves all stakeholders of this progressive sector, right from the salon owners to customers of departmental stores and large-scale distributors, along with luxury hoteliers to medical aestheticians.

In its one-of-a-kind offering, Skeyndor has come up with a combination of three products, including, an energising cream, an emulsion, and an eye contour. The combination promises of reducing the visible effects of skin ageing, by considerably slowing down the natural oxidation process in addition to proffering the many dermatological benefits of Vitamin C. The winner of the Asia Awards 2012, for the best Anti-Ageing Product of the year, Skeyndor boasts that Power C+ is a path-breaking innovation that will take the much talked about “light effect treatment” to a whole new level.

On the launch occasion, Mr. Ravi Mittal, MD, Ekta Cosmetic Limited remarks “I am of an opinion that every brand must address the unique challenges of the local markets, and within merely 2 years since it has entered Indian market, Skeyndor has definitely gained a new spotless meaning in the leading salon and professional parlours. Skeyndor launched itself in India with the association of Ekta Cosmetics Ltd. in August 2011. The prestige of Skeyndor acquired in the Asia-Pacific region for last 16 years has enabled a quicker landing into the Indian market. As the Indian Beauty Industry proves it mettle, a platform of the stature of Professional Beauty India 2013 is a distinctive enterprise, highlighting the success of beauty brands and the individuals behind them”.

Reiterating Skeyndor’s success, Mr. Jordi Morcillo, CEO, SKEYNDOR S.L.U, says, “The brand Skeyndor has been built with an unquestionable brand loyalty. Its R&D unit matches the changing pace of skin and beauty care industry worldwide. The constant value-additions in the myriad range has helped the brand serve women from all age-groups. Our products endorsed by our slogan, ‘The Scientific Skincare’ are a guarantee of success to our entire customers and end consumers. Driven with enormous passion and grit, we continue to take brand to every doorstep, and within 2013 Skeyndor plans to spread its presence to 28 cities in India”.

With the humungous business potential of over 200 crore rupees that it has to offer, Professional Beauty India 2013, seems to be a perfect platform for Skeyndor to showcase its worthiness, and the plausible change that it might bring to effect in the Indian market for beauty products. With its proclaimed image as a brand that promotes skincare in a scientifically proven way, the brand seems to be going a long way, proving to be a threat to the existing range of products marketed by the older players in the local marketplace.