PC Jeweller defines the luxury of Jewels with Satya Paul, Anil and Arjun Kapoor at Delhi Couture Week 2013

Jewels crafted with love, passion and pride are the perfect ingredients for the most memorable day in a girl’s life – and PC Jeweller, jeweller for generations, proved it as the Fashion Design Council of India (FDCI) displayed it at the 4th season of the Delhi Couture Week 2013. Presenting FDCI’s Delhi Couture Week 2013 for the second successive time, haute couture jeweller, PC Jeweller (PCJ) flaunted Satya Paul’s debut demi-couture collection during the Delhi Couture Week fashin extravazanga.

The capsule collection was the introduction to the extended line of Satya Paul couture, which is to be launched later this year. To add to the beauty of the brand’s first ever demi-couture presentation, striking models and stars sizzled the ramp in PCJ’s breathtaking Polki and Diamond jewellery to add the sparkle to the panorama.

In fact, ‘Couture Jeweller par Excellence’ PC Jeweller was the only constant sight to behold as the stalwart created a beautiful bridge between contemporary and archaism in the eagerly awaited fashion extravaganza.

Mr. Balram Garg, Managing Director, PC Jeweller, said, “This is the second time we are associating with FDCI’s Delhi Couture Week as this prestigious platform helps us present the sparkling style trends and dazzling designs for this season. Wedding couture designer jewellery from PC Jeweller will complement the Demi Couture collection by premier designer Satya Paul, who is globally renowned for signature print sarees, bridal wear and accessories. PCJ’s subtle, classy and royal look will cast its own unique spell as the best in the business showcase unique and glamorous collections giving the audience a preview of the upcoming season’s most tantalizing trends.”

Augmenting the fusion of tradition and contemporary, PCJ has very aptly aligned the ensembles to the theme as they create designs which are admired by all generations and ages. Adding further, Mr. Garg said, “For Satya Paul’s demi couture collection, we have selected Polki and Diamond jewellery as we promote ourselves as jeweler for generations and have a niche in fusion jewellery, which is also the underlying theme here. The designs are large, delicate and well crafted to bring in that classy gaze on the runway.”

With regards to the association with PC Jeweller, Mr. Sanjay Kapoor, Managing Director, Genesis Colors said, "It is an exciting time for us at Satya Paul. We are delighted to be a part of PCJ Delhi Couture Week. We couldn't have asked for a better platform to showcase our debut couture collection." Print has been Satya Paul’s DNA and remains to be the core of its work. A product of ‘gorgeous chaos’, this edited collection explores a new found love for experimental silhouettes coupled with trademark textile fabrications. Embellishment is limited and is used only to highlight the engineered prints. There is a feel of romanticism yet androgyny underlines all shapes. Fashion Director Masaba Gupta explains, “It is a very down to earth approach to couture. It has an old world charm but is also progressive.”