Jewels by Annu Chadha celebrated their 1st Anniversary with
the unveiling of Diamond and Polki ‘Festive Season Collection’ for their high
powered clientele. The collection
introduces the new concept in uncut diamonds without the use of laakh which is
traditionally done otherwise. The ‘casting’ technique is not used in this line
as is done in jadau pieces and each piece is individually crafted in 18k
hallmark gold. The gold used is of higher purity. It is said, ‘God is in the
details’ and it is those details that have always been taken exceptional care
of at Jewels by Annu Chadha.
Some of the guests spotted at the soiree were Neelam Pratap
Rudy, Preeti Ghai, Rimple Narula, Ramola Bachchan, Malika Jain, Sonia Bajaj,
Anukant Dubey, Dimple Fouzdar, Sunaina Chhiba among others.
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What differentiates this line is the use of gold instead of
laakh and the quality of the uncut diamonds. It is far superior as compared to
that of the jadau collection. These two attributes put together enhance the
beauty of each piece. The uncut diamonds are interspersed with precious
gemstones to give each piece an exquisite look. Generous use of rubies,
emeralds, sapphires and south sea pearls add to the charm of the
collection. Full cut and uncut diamonds
are used together in some of the designs adding life to the pieces.
About Annu Chadha:
A pioneer in the realm of jewellery designing, Annu Chadha
creates jewellery of utmost elegance that is meant to be worn on every
occasion. Her international experience and exposure as well as her deep
appreciation for the exquisite design heritage of her native India have given
her a pioneering status in an exciting design revolution. Her unique style has
been brought to the attention of an elite clientele within India as well as
attracting curiosity from other designers and patrons elsewhere in the world.
Taught by her own dreams of excellence to experience the
beauty in all the little things around us, each piece of jewellery Annu designs
is an expression of that beauty as shared through the eyes of the Goddesses.
She designs versatile jewellery which is ancient inspired, classically
informed, timeless yet modernized to augment a modern day woman’s jewel box. It
is the interplay between the ancient spirit of the east and the dynamism of
west which allows her jewellery to be stimulatingly beautiful and a masterfully
realised creation that it is.
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