We all celebrate our annual events and functions with a lot
of aplomb, but when we do it with for a social cause; it makes a great
difference to those benefited. Sigma Rock Infra Ventures Pvt Ltd - a
Lucknow-based real estate company believes and stands for integrity and ethics
and this was amply evident in their effort to support and promote the small
craftsmen and karigars of Lucknow. Sigma Rock presented celebrity designer and
stylist Umair Zafar's Chikankari Summer Collection 2014 on 1st March at a
glittering ceremony at the M B Club in Lucknow to promote the craft and enhance
and encourage the craftsmen and karigar community which has suffered greatly due
to neglect and lack of promotion. Bollywood diva Rituparna Sen walked the ramp
for Umair Zafar and also distributed prizes and awards to achievers of Sigma
Rock.
Lucknow based designer Arshi Jamal also show-cased his
ethnic collection as the guest list included young and energetic minister Naved
Siddiqui, Major General Suresh Gupta, Dr Vikram Ahuja, Lens man Subodh Bajpai,
Shashank Agarwal, former Indian women's cricket team captain Nighat Khan, Asst
Director - Ministry of Communication Ravi Pratap Singh, Urban Fashion Franchise
Head Shoaib Zafar and many others.
Gorgeous Rituparna Sen Gupta, the show stopper for Umair
Zafar enthralled the audience with her beautiful moves. Ace choreographer Shie
Lobo made the night more appealing with his synchronized choreography. Rupa
Khurana and Rajesh Tandon anchored the gala event.
According to, Asrar Ahmad Khan, Director Sigma Rock,
"We being housing providers relate directly to fashion and lifestyle. This
event hence is one more form to connect people with fashion and lifestyle. This
is yet another feather in our cap. The aim for Fit and Fashion 2014 is to
create awareness about fitness and fashion among Lucknowites."
Designer Umair Zafar who hails from Lucknow and is known for
his patronage for the culture and crafts of the city of Nawabs speaking to news
agency Newz66.com in Lucknow said, "This show is for the craftsmen of
Lucknow who have long been neglected by other designers and big brands alike. I
thank Sigma Rock for supporting us in this noble cause. We are showcasing 35
national and international models to display the designs. I have used the blend
of Lucknow's ancient art - the chikan with popular modern fabrics. It's now
possible to carry chikan in all seasons. It is not vintage any more. These
fusions will give chikan a high fashion and party angle given the fact that
over 20 varieties of fabric have been used."
The magic moments were captured by the lenses of Subodh
Bajpayee. Patrons supporting the event included Urban Fashion, Diet Mantra,
Magic Holidays, Golden Blossom Imperial Resorts, Signature Premium, Flashcabs,
PR advisory Kaivalya Communication, Meem Productions and many more.
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