Max, the leading value fashion brand in India along with
Femina - India’s first and largest read women’s English magazine, kick started
the Max Women’s Festival - a fortnight long extravaganza, to mark celebration
of women’s day. The women’s fest outlines the importance of women’s empowerment
by enabling education, awareness & building careers for women through the
various vocational initiatives organized by Landmarks CSR - Life Trust.
Taking the excitement several notches higher was the
presence of Bollywood star Vaani Kapoor, who launched the Women’s Day campaign
‘Wear it Proud’ in association with Femina and unveiled the Max’s latest Spring
Summer’14 collection.
The women’s festival has kick started across max stores in
cities like Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, Pune & Delhi
& NCR. The festivities will consist of a host pampering sessions like nail
art, foot spas, fashion makeovers, a course on makeup and even a ‘Do it
yourself’ session. Additionally, for every Rs 5 donation made by shoppers
towards Life Trust’s initiatives, Max will also contribute Rs. 5/- towards the
cause.
Commenting on the association, Vasanth Kumar, Executive
Director, Max Fashion said, “I would like to take this opportunity to wish each
and every woman a very happy women’s day. As a responsible corporate we are
committed to the cause of empowering women through Life Trusts various
initiatives of providing education, awareness and vocational training. In
addition to this we look forward to giving our consumers a day to remember this
womens fest with special pampering sessions that will truly make them look
good, feel good with Max!”
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