PC Jeweller brought a glittering evening full of sparkling
gems to Bengaluru at the Style Extravaganza Fashion Show held on March 21 at
the ITC Gardenia. The collection glistened with Polki and designer jewellery
embellished with diamonds, coloured stones in traditional craftsmanship.
The jewellery brand’s collection was perfectly complemented
by the ace Fashion Designer Manish Malhotra’s exquisite trousseaus with
beautiful and elaborate designs. The blend magnificently depicted the bridal
attire with a glance of subtleness, style and aristocracy along with the touch
of royal era. The ensemble was graced by the beautiful Kangna Ranaut who donned
the attire and was the showstopper for the evening.
Mr. Balram Garg, Managing Director, PC Jeweller, said, “This
is the first time we have presented an event of this level in Bengaluru.
Bengaluru is a beautiful city and we have recently started our relationship as
we opened our first showroom here. The people here have a very sophisticated
taste and they are well aware of the trends following. We have today presented
the best collection as we are aware of the preferences here and it will be
liked by the audience. The jewellery is heavy and innovative engraved with
polki, diamonds and coloured stones, as it is in trend and people are liking
more of this.
Moreover, Manish Malhotra, who is one of the best designers
that we have today, has added elegance to our jewellery with his beautiful
designs. And we thank Kangna for being a part of it as she has brought in the
much wanted grace to the entire show. It has also been a pleasure working with
The New Indian Express group as they have been actively engaging in such events
and have always encouraged creativity in diverse spheres. I am sure that PCJ’s
collection will cast its own unique spell as the best in the business giving
the audience a preview of the upcoming season’s most tantalizing trends.””
PCJ has recently entered Southern India with showrooms in
Mangalore and Bengaluru. This the brand’s first showroom in Bengaluru that was
inaugurated in December 2013. The brand has extensively expanded the network
with 41 showrooms and has plans to rapidly increase the number in the next
fiscal. PCJ is well known for its wedding and diamond collection and is an
established name in the country today.
For the Fashion Show, 20 models were flown from Mumbai to
walk the ramp alongside Kangna. The
event was attended by the many eminent personalities, celebrities and
socialites of Bengaluru.
No comments:
Post a Comment