Hearst Magazines International and India Today Group,
India's premier media conglomerate, announced the launch of Harper's BAZAAR
Bride, expanding the magazine brand's presence in the country and marking its
foray into the luxury wedding market. The launch issue of the magazine will
feature beautiful and elegant bollywood style diva Sonam Kapoor.
Launching with the March 2014 issue, on newsstands in the
first week of March 2014 , Harper's BAZAAR Bride will publish 10 issues per
year, targeting not only the bride and groom, but the entire bridal brigade and
all high-life enthusiasts. The editor for Harper's Bazaar Bride in India is Ms
Nupur Mehta Puri.
"We are very excited to extend Harper's BAZAAR into
this important category in India, and look forward to working with our
longstanding partner India Today on this successful launch," said Gautam
Ranji, Senior Vice President, Licensing and Business Development, Hearst
Magazines International.
Harper's BAZAAR Bride will be the ultimate 'go-to' magazine
for luxury weddings, opulent bridal-wear and international lifestyle along with
the latest trends in destination events, honeymoon hotspots, spectacular
soirees, and more. It promises to make nuptial journeys a fairytale for every
bride and groom to-be, as well as all attendees, scoping everything from dream
dresses to diamonds, haute couture to decor.
The magazine will be an eclectic mix of modernity and
tradition, the complete package for the contemporary couple looking to turn
their wedding day dream to reality. Women of all ages will find something in
Harper's BAZAAR Bride that resonates, from style to fall in love with to spaces
and places for celebrating. And the brand also addresses a groom's needs too,
with special features on men's wear, lifestyle updates and tips on grooming.
Adds Ashish Bagga, Group CEO, The India Today Group,
"With the Indian wedding market poised to be the largest in the next
couple of years, we are very excited about our foray into the Luxury Wedding
space with the launch of Harpers Bazaar Bride. This our 4th magazine launch
with Hearst who have been our partners in India for the last 17 years"
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