Bollywood’s queen and most stylish actress Kangana Ranaut
looked absolutely gorgeous in a black dress when she walked the ramp as a
showstopper for celebrated fashion designer Namrata Joshpuria, who showcased
her marvelous collection during the grand finale of Wills Lifestyle India
Fashion Week Autumn-Winter 2014.
The Wills Lifestyle Grand Finale by Namrata Joshipura
inspired by the next revolution in human science concluded the Autumn Winter
edition of Asia’s premiere fashion & trade event Wills Lifestyle India
Fashion Week in New Delhi at Pragati Maidan. ITC’s premium lifestyle brand
Wills Lifestyle marked its successful collaboration with the acclaimed designer
by presenting a spectacular Grand Finale. A striking amalgamation of futuristic
designs and a dramatic show, the Finale impressed the audience with fascinating
elements of grandeur.
The Grand Finale opened with a high-octane light driven show
making quite an impression. The set up was dramatic with a LED lit ramp,
creating a special experience for the audience. Kick starting the show was an
impressive live music presentation that gave way to models sashaying down in
striking avant-garde designs rooted in bold, dramatic silhouettes. The
highlight of the show was the dance performance by artists in reflective suits
that were engineered to befit the theme of the collection.
Speaking on the occasion, Atul Chand, Divisional Chief
Executive, ITC’s Lifestyle Retailing Business said, “The Wills Lifestyle Grand
Finale has always set new benchmarks in terms of presenting the best of Indian
fashion. The Grand Finale today was truly spectacular! Our partnership with
NamrataJoshipura extends beyond the ramp. We have tied up with Namrata to
co-create an exclusive collection for the Wills lifestyle stores which will be
retailed under the Wills Signature brand.”
Presenting a truly contemporary, chic and glamorous range
for the dynamic women, Namrata’s collection named ‘elecTRON’ was inspired by
brain mapping, genome decoding…the future! The cyber punk girl and her tribe
has moved to the next evolutionary stage, distilled down to a collection of data
points. It is a collage of thoughts and feelings that have become contemporary
now with patterns from artificial intelligence, brain mapping and neural
patterns being an important element. In
the creative process, new techniques were used to control surfaces. Texturing
was used as embellishment, leather palettes were created and twisted fabrics
were woven into surfaces. The signature silhouettes were represented with long
and short dresses, body suits, shorts and jackets. There was an innovative use
of color with strong expressions contrasted with beautiful embellishments.
A delighted Namrata Joshipura said, “I am honored to be the
Grand Finale Designer at the Wills Lifestyle India Fashion week. I have had a
long association with Wills Lifestyle and FDCI. The Grand Finale show was a
pleasure to conceive and I am grateful for the enthusiastic support received
from the Wills Lifestyle & FDCI team. I also look forward to having my
range at Wills Lifestyle stores."
The audience at the Wills Lifestyle Grand Finale were left
spell bound as they witnessed a remarkable show by Namrata Joshipura!
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