Vidya Balan unveils Ranka Jewellers 'Nouveau-Traditions' Design Trend in Platinum

Bollywood’s iconic actress, Vidya Balan, has always created an iconic statement with her traditional style. This season, Vidya Balan dons a distinct look with the vintage meets modern range of precious platinum jewellery by Ranka Jewellers.

Considered a typical Indian beauty, Vidya has distinct features to carry off almost any ethnic wear and here she is seen seamlessly blending in the modern with the tradition with aplomb. The new range of vintage inspired jewellery in the modern precious metal platinum follows the design hook of ‘Nouveau Traditions’, a balance of the old world charm and modern outlook taken from the design aesthetic direction  of ‘Luxury Archaeology’.  The precious metal’s inherent qualities modestly reflect its beauty on Vidya’s striking appearance.

Vidya Balan shares her thoughts on platinum jewellery, “Reinterpretation of a traditional Indian motive in a modern platinum way gives each piece of jewellery a distinctive meaning.  Platinum, the rare and eternal precious metal in itself personifies elegance and adding a meticulously crafted platinum piece to your ethnic attire will give it a contemporary fresh appeal.”

Vastupal Ranka, Director, Ranka Jewellers says, “Platinum speaks to today’s generation and more and more of the younger audience is attracted to this metal for its intrinsic qualities of being unique, classy and elegant.  It is a modern metal that has an exclusive style sought after by the discerning lot who are always on the lookout for exclusivity in their jewellery. Women today are adept at balancing the two worlds, navigating modernity with values of tradition and platinum designs offer you just the right blend.”

Precious platinum is known for its white luminous luster and eternal qualities. One of the purest forms of metals when crafted to jewellery, which does not fade nor tarnish; it will retain its white colour for a lifetime. Nothing brings out the brilliance in a diamond better than precious white platinum and its innate strength holds precious stones firmly and securely for a lifetime.

The platinum jewellery range available at Ranka Jewellers ranges from finely crafted earrings, pendants to rings, bracelets, bangles, necklaces for women and chains, bracelets and rings for men. They also have a wide range of platinum love bands for couples that symbolises the beautiful emotions surrounding the journey of endless love.