Model and actress Cheryl McQueen was recently chosen to
collaborate on a project with celebrity hair stylist, George Papanikolas. This
unique project will include a video and photo-shoot, which will introduce the
new line of color to hair care professionals and the public.
The video, featuring Matrix products by L'Oreal, is designed
to demonstrate the effects of the new Beige hair color line for every skin
tone. A major inclusion in the video will be the importance of products
designed to protect hair from damage due to over styling, coloring, and more.
The new color line is a revolutionary advancement by Matrix, which boasts on
the Beige Color Evolution and adds illuminating tones to brighten every
complexion.
The Matrix brand, founded by Arnie and Sydell Miller, has
been operating for over three decades and is committed to help stylists nurture
their talent and creativity. "I felt that in order to be successful, I
needed more focus. I chose the professional end because I knew the business
better and was very passionate about it” Arnie Miller of the brand's creation
says.
George Papanikolas is one of the most sought-after stylists
in Hollywood, working with the likes of Sarah Michelle Gellar, Minka Kelly, and
Hayden Panettiere. His work has been featured on the covers of the biggest
publications in the industry, including Cosmopolitan, Allure, and Elle. George
Papanikolas’s reputation made his involvement in the project an easy choice for
L'Oreal.
"It was such a pleasure to work with George Papanikolas
and Matrix by L'Oreal. George really understands the importance of satisfying
his clients with his artistry. There are so many hair modeling gigs where you
are told they will dye your hair pink and chop it to your shoulders. But with
George, he uses his creativity to make you look like the best version of
yourself," Says McQueen during her experience.
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