The Noida-based, Bluebery DC , a leading name in global
fashion and export market, has recently launched its organic clothing line.
Keeping in sync with the latest fashion trends, the company added to its
collection in women’s wear with new styles and vibrant colours for every mood
and occasion under the label Bluebery DC.
The daywear collection includes tops, bottoms, and dresses
under the western wear category for women. The glamorous and chic essence
weaved in the collection by designer Shetall S Khanna promises maintenance of
good health for self and for the environment, besides the designer’s signature
style of simple styling highlighted with lots of detailing. Bluebery DC targets working females between
the age of 24 and 35 years, the segment that looks forward to be fashionable and
comfortable, yet contribute their bit to the environment.
Shetall S Khana, Designer, Bluebery DC said, “We are attempting to change the
concept of organic collection from unfashionable and boring clothes to trendy
and youthful, despite being comfortable to wear.” The designs with simple cuts
and highlighted with value additions like embroidery is classical in approach
with a colour mix including pink, blue, green, and white for this season, she
further highlighted.
Though Bluebery DC’s organic collection is made of various
well-known types of eco-friendly fabrics et all to design its organic
collection, the focus for this season consists of cotton, bamboo, soya, and
banana. The company uses certified organic fabric and organic dyes.
Besides having tie ups with various online stores in India,
Bluebery DC will participate in the upcoming HongKong Fashion Week 2014 for
promoting its collection overseas. The
company plans to increase the visibility of its designs and popularise the
organic collection by its soon to be launched e-commerce venture
(www.blueberydc.com).
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