Wednesday, October 30, 2013

Bollywood siren Aditi Rao Hydari showcases ace designer Wendell Rodricks’ at NEF 2013

The North East Fest is a four-day endeavour by Ministry of Home Affairs- North East division and NTC (National Textile Corporation) to bring the culture, music, food and fashion of the North East to Delhi. The second day of the fest successfully enthralled the capital city with the most dazzling of fashion and music shows apart from enriching seminars and some very palatable food. Yana Ngoba, Sidhartha Aryan, Risha Deka, Rinzing Bhutia, Atsu Sekhose and Wendell Rodricks were some of the talented designers who exhibited their latest collections on Sunday, filling the day with exciting doses of style, glamour and vibrancy.

The festival’s promise to give a robust, national platform to the weaves and fabrics of the North East, was fulfilled with a seminar on technology upgradation in the handloom sector. The event was kicked off with this conference conducted byMr.B.B Paul-Director of the Weavers Service Centre, Ministry of Textiles, Govt. of India on Technology Upgradation in Handlooms.The workshop gave insights to the weavers who had come from Assam – on various techniques and skills that are required to keep them abreast with latest trend.

Soon after the seminar, the fashion extravaganza began as models displayed the latest collection of North Eastern fashion label, Yana, by Yana Ngoba which believes in bringing out the diversity of North eastern culture and fashion. Mumbai-based designer Sidhartha Aryan’s eponymous label was next in creating a zealous excitement on the ramp with his styles combining both luxury and wearability.  Guwahati-based designer RishaDeka’s collection inspired by traditional North Eastern clothes and the fine intricacies that distinguish different tribes and cultures, crafted with indigenous fabrics and yarns, evoked a heart-warming response from all the attendees. Next was RinzingBhutia’s label, “Line 22” which reflected fabrics of the three main tribes of Sikkim, 'Khaychen, Thorkodum, and Dakha', incorporated in designs in such a way that they could be worn by anybody in an urban setting. The next show highlighted popular North East designer Atsu Sekhose’s feminine, flattering yet understated signature silhouettes. The finale saw celebrity designer Wendell Rodricks’ super stylish yet minimalist collection win over a captivated audience. The showstopper for the show, Bollywood diva, Aditi Rao Hydari, ensured that every single fashion enthusiast present at the event was spellbound by both her beauty and the complementing splendour of Rodricks’ creations.

An elated Aditi exclaimed, “Wendell has always been one of my favorite designers and showcasing his designs at a platform such an NEF is like a dream come true. The colour, zest and rich culture of the North East are indeed reasons worth celebrating and NEF is doing a tremendous job of living upto its zeal to promote all of this.”

The fashion events were interspersed with delightful cultural performances. A troupe from Manipur set the NEF stage on fire with a pulsating and vibrant performance of the traditional DholCholom Dance. The spirit and energy that this state embodies, was apparent in the gay abandon with which the dancers performed.In the evening, the  Gangtok-based rock band, Girish and The Chronicles absolutely took over the complete crown with their thumping rock performance.

The show also witnessed active B2B networking, media interactions, as well as a mind-boggling array of mouth-watering flavors and delectable dishes from the North East. With the recent rise in popularity of North Eastern spices, herbs and combinations among Delhities, the food stalls found an extremely enthusiastic market.