Friday, October 18, 2013

Virtue by Ashish, Viral and Vikrant at WIFW SS 2014

Virtue by Ashish, Viral and Vikrant showcased a flirty women's collection at the concluding day of Wills Lifestyle India Fashion Week Spring/Summer 2014.

The collection Virtue by Ashish, Viral and Vikrant everything that fits into a women’s wardrobe including  silhouettes, voluminous gowns, key hole neck cuts, polka dots, flirty scarves and much more.  

The new collection was a tribute to homegrown indigo. As according to the designers, for centuries Indigo had remained pride of India and now the situation has changed. Almost all indigo prints available in the market are product of dye imported from Europe.

The collection was a mix of contemporary fusion silhouettes mainly in Ivory and Indigo.


The designers used Kantha and Aari embroidery extensively in their collection making it a bold attempt to revive the beauty of natural hmoegrown Indigo and save the eco system.